What “Millennials” really mean:

Enjoy this clip from a recent keynote on “UnSelling: The New Customer Experience”

Here is a video of a full keynote to marketers:

“Dear Scott: Wow! I have never had so many of my team members, send me emails and texts….thanking me for providing such as outstanding speaker, ever before! You most certainly, held our entire room in complete capture. It is very difficult to keep almost 400 realtors in complete silence…..but you did. They did not want to miss one word that you said. You had my entire group mesmerized…….including the wait staff that worked for the hall! Some our group this morning travelled 3 hours from our Muskoka area offices to hear you. No one was disappointed. I can honestly say, that you are “the best” keynote we have ever had. Myself, my management team and the entire sales and support staff thoroughly enjoyed your message and your humor. Thank you for helping us kick start 2015 off with a bang!

You will most definitely be asked to come back, again.”

-Margie Spence, Royal LePage Niagara Real Estate Centre/In Touch Real Estate

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“I have been attending these conferences since 1980…..you were the BEST ever!” Jackie Collier, Executive Director

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“Scott spoke on the final day of our Annual Sales Meeting, in front of 1200 employees. We knew that the audience would be tired and less receptive than they were on day one! Scott’s high energy and hilarious presentation was exactly what was needed – his unique brand of definitely relevant content and delightfully irreverent delivery resulted in the attendees highest feedback score for any presenter over the four-day period.” Ian MacDonald – Senior Vice President – AutoTrader

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“For over an hour, Scott enlightened and entertained a very jaded group on the changing landscape of social media with insightful and  humorous examples of brand initiatives.  Of all the conference speakers, Scott ranked the highest in delivering content and keeping our audience engaged.  I’d highly recommend Scott as a potential keynote.” – Kevin Kirby, Senior Director-Worldwide Sales, Hard Rock International

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“An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn’t hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year.” Tom Moradpour, PepsiCo, International Marketing Director, Pepsi

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“Scott Stratten was second day keynote of our conference in New Orleans – not an easy task for sure! He blew everyone away with his amazing energy, fun examples and expert insights. Scott had everyone laughing, clapping enthusiastic…in many ways he set the tone for our entire conference.“ – Bertil Snel, Global Director Partner Marketing, Adobe Systems

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“Scott was one of the most well received speakers we have ever had.  Not only was he engaging, but also informative.  Delegates were able to walk away with valuable and usable information.  People are already asking us to have him back again next year. He really was, as one delegate wrote, “FABULOUS”.” –  Rachel Cleland, Association Manager of Marketing Association for Credit Unions (MACU).

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“Here’s what makes Scott Stratten different and awesome: he’s a conference keynote speaker, yet he’ll arrive a day early and mingle with attendees in the exhibit hall. Just because. He’ll decide to engage in a live Google Hangout that marries a live audience with an Internet audience — because he knows the value it has to attendees. He’ll show up and deliver an amazing talk that has our attendees literally laughing so hard they hurt; yet learning so much they can’t wait to act on it all. And after all of that, he’ll still rush out to the lobby to shake hands, take pictures and actually practice what he’s preaching. Engagement isn’t just something Scott writes or talks about: it’s something the man actually lives. Period. His ability to walk the talk — not just talk — puts him on an entirely different and awesome level. We were honored to have him participate at REX!” – Paul Jackson, CEO, HW Publishing LLC

(to see more and full testimonials, go here)

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In the past few years, Scott has keynoted conferences non-stop around the world on the topics of engagement, technology, UnSelling and UnMarketing. B2B, B2C, Government, Non-Profit, Associations, from tech audiences in New Delhi, India to tourism pros in the Yukon. Some of his past clients are:

Talk Description:

All keynotes are customized for the audience, so nothing feels “out of the can” or generic. Whether it’s a B2C, B2B, Marketing, Sales, Leadership or a mixed audience, the message is always on point and resonates. With that in mind, it always helps to have some guideline to use for conference programs and audiences beforehand. Here are a few potential topics:

Topic 1: The Age Of Disruption: Everything Has Changed and Nothing Is Different

We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate.  Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”.  What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different.  Trust, connection, consistency and service will always trump any new app to hit the market.

In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.  Audiences will walk away understanding the following:

• The Millennial Myth:  The younger generation may create new challenges for business, but not in the way people are saying.
• Social Media Snake Oil: Why social media is a poor sales and marketing tool, what it’s really meant for, and how understanding this will actually lead to the best success for your company online.
• The Digital Decision: Your market today is forming buying decisions well before coming to you. Marketing today means getting in front of them when they’re making these important choices.

 

Topic 2: UnSelling: The New Customer Experience.

Based on the “800-CEO READ: Sales Book Of The Year” Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

In this highly energetic and engaging talk, audiences will learn:

– Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.

– Why social media can be the wrong choice for your business.

– Why the people you hire matter more than the tasks you hire them to do.

These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better.

You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.

Topic 3: UnMarketing: Stop Marketing, Start Engaging.

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.

To inquire about having Scott speak at your event, or consult with your organization, just drop us a line using the contact form!

 

Company: Flint Group
Event name: FargoConnect
Event date: August 30th, 2016
Location: Fargo, ND

Company: Content Marketing Institute
Event name: Content Marketing World 2016
Event date: Sept 8th, 2016
Location: Cleveland, OH

Company: Macerich
Event name: Leasing Summit
Event date: Sept 14th, 2016
Location: Tyson’s Corner, VA

Company: Textile Rental Services Assoc of America
Event Name: Annual Conference
Event date: Sept 20th, 2016
Location: Chandler, AZ

Company: Angus Beef
Event name: 2016 Annual Conference
Event date: Sept 23rd, 2016
Location: Tucson, AZ

Company: The Mark Travel Corporation
Event name: Annual Conference
Event date: Sept 25th, 2016
Location: Cancun, Mexico

Company: Emerson Group
Event Name: Annual Conference
Event date: Sept 28th, 2017
Location: San Antonio, TX

Company: Starkey Canada
Event name: Starkey Hearing Alliance
Event date: Oct 1st, 2016
Location: Toronto, ON

Company: Pubcon Inc.
Event Name: Pubcon Las Vegas
Event date: Oct 11th, 2016
Location: Las Vegas, NV

Company: Buffini and Company
Event Name: Success Tour 2016
Event date: Oct 13th, 2016
Location: Fort Worth, TX

Company: Power Transmission Distributors Association
Event Name: Annual Conference
Event date: Oct 21st, 2016
Location: San Diego, CA

Company: Title Boxing Club
Event name: Annual Conference
Event date: Oct 24th, 2016
Location: Nashville, TN

Company: Public Relations Society of America
Event name: 2016 International Conference
Event date: Oct 25th, 2016
Location: Indianapolis, IN

Company: Interval International, Inc.
Event name: 17th Annual Shared Ownership Investment Conference
Event date: Oct 26th, 2016
Location: Miami, FL

Company: Kentico Software
Event name: 404 Conference
Event date: Nov 3rd, 2016
Location: Las Vegas, NV

Company: Greystone.Net
Event name: 20th Annual Healthcare Internet Conference
Event date: Nov 7th or 8th, 2016
Location: Las Vegas, NV

Company: Libro Credit Union
Event name: 2016 Prosperity Day
Event date: Nov 11th, 2016
Location: London, ON

Company: Mortgage Professionals Canada
Event name: Conference
Event date: Nov 27th, 2016
Location: Vancouver, BC

Company: Buffini and Company
Event name: Success Tour 2016
Event date: Nov 30th, 2016
Location: Toronto, ON

Company: Interbike
Event Name: IBD Summit
Event date: Jan 17th, 2017
Location: Phoenix, AZ

Company: Bayer Crop Science
Event name: Annual Meeting
Event date: Feb 7/8th, 2017
Location: Whistler, BC

Company: Caliber Collision Centers
Event name: Annual Conference
Event date: Feb 13th, 2017
Location: Frisco, TX

Company: Federated Co-operatives Limited
Event name: 2017 Meeting
Event date: Feb 26th, 2017
Location: Saskatoon, SK

Company: CBT News
Event Name: CBT Automotive Conference and Expo
Event date: March 7th, 2017
Location: Atlanta, GA

Company: Unbounce
Event name: Call To Action Conference
Event date: June 26th, 2017
Location: Vancouver, BC