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The New UnNormal

At UnMarketing, we speak, podcast, and write books about business in the age of disruption. We’ve been doing this stuff for a while, but not until recently has disruption so personally affected our business as it has with COVID. So much change – working from home, live events cancelled, five kids (adults and teens) living and studying from home with us, health concerns, caring for ageing parents – has meant that we needed to think about our business differently. We’re building new things, and it’s exciting to reshape how we work and how we’ll continue to move UnMarketing into the future. 


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Redefining Junk Mail: Porn and Peloton (Not Safe For Work or Our Kitchen)

Listen to the UnPodcast episode that walks through the saga: Ep 292: Parental Advisory

We all love getting mail. Maybe it’s the anticipation. Who knows what could be in there? Sure, they’re mostly bills, Real Estate flyers and grocery store coupons… but every once in a while you find a handwritten thank you note, a birthday wish or even a cheque. At our house, the mail is delivered to a community box down the street, and collecting it is the one errand no one ever complains about.

So when Alison arrived home to find the mail piled on the kitchen counter, she wasn’t surprised one of the kids had gone and grabbed it, leaving it to be sorted out. When they were little, the junk mail had been “kids mail” eagerly opened to oohs and aahs and promises to order the 2 for 1 pizza (with coupon) for dinner, one of her favourite ways to keep little ones busy for a few minutes of hands-free peace.

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The Vanity of Going Viral On Facebook

A few months ago, I went viral. It was all my ego could hope for and more. Tens of millions of views of me on stage. What else could a keynote speaker ask for?

Metrics that matter, that’s what.

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How One Small Change Got Our Video 13,000,000 More Views On Facebook

Content that resonates is key, there is no argument. I’ve always said just make great content, and you’ll get the views/likes/subscribers you were hoping for.

In the content world today, that’s not entirely true. Content is still key, but realizing the content context is also huge. Where people are consuming it, why they think they should and how they were referred to it plays a huge part. We have the UnScientific proof.

Last year, we shared a clip of my “Millennial Rant” on the UnMarketing Facebook page. One of the things about this new video landscape on Facebook is that 85% of videos are watched with the sound off so we also added closed-captioning, so people could see what I was yelling on stage.

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For Whom The Bell Mobility Tolls: Employee 5-Star App Reviews


The Canadian Competition Bureau announced that, among other things, Bell Canada will be fined $1.25 million for encouraging employees to leave reviews of their app. Also,  “Bell has indicated that it will sponsor and host a workshop to promote, discuss and enhance Canadians’ trust in the digital economy, including the integrity of online reviews.”

No word on if they will ask us to run the workshop 🙂 Now we wait for our next Bell bill, which may include an extra million dollar up charge.

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Muting My Noise – How I Made Social Media Relevant Again

A little while ago, I felt like the old man on his front porch when it came to social media.

I reminisced about the old days, when people were on Twitter to talk to other people. When Facebook friends were actual friends.

I kept telling people/brands to get off my lawn, to stop automating, and filling my feeds with junk.

Then I realized it. I created the noise. I auto-followed back the first 32,000 people that followed me without context or relevance. I accepted every friend request on Facebook to make up for my lack of popularity in high school. I accepted every connection on LinkedIn for the vanity metric of a lot of connections.

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This Bar Thinks Domestic Violence Is Funny

Scruffy Duffies, a bar in Plano Texas thinks domestic violence is funny. I’m going to let Courtney Joye Williams explain what happened in her own words, but I was going to add “especially after what just happened in California” but you know what? Regardless of what’s in the news, “never” is a good time to joke about an issue such as this:

“On Saturday May 24th, 2014, a few friends and myself were out celebrating a couple of birthdays. Having things to do the next day, I wasn’t drinking myself, but the rest of them were having a great time.

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Global Village Store Celebrates MLK By Putting Black Things On Sale

Tying in promotions to a holiday is a tradition, but come on:


Photo credit: George Ellsworth

It seems the Global Village Store in Duluth Minnesota thinks this is a good tie-in. When I phoned them to confirm just now, they excitedly said “Yep!! All black items are on sale!”

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Brands Need To Stop This. Now.

On this historic day, 50 years ago, one of the greatest speeches in history was given. “I Have A Dream” by Dr. Martin Luther King Jr was spoken. It gave me chills when I heard it for the first time when I was 8, and it still does today.

So why not celebrate this historic day, by making it about golf?!

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Why Tweets About Obese Doctors Are Never Your Own


“All tweets are my own.”

That’s the most dangerous thing you could ever say in social media. I see it in social bio’s all the time. Heck, a lot of companies make it a policy that if you’re going to be on social media, you must use a disclaimer so that everybody knows whatever you say is not official word from “the” corporation. Like, you taking a pic of your chicken noodle soup isn’t endorsed by Acme Corp.

“All tweets are my own and not a reflection of my employer.”

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