About UnMarketing
Scott Stratten founded UnMarketing in 2002 on the belief that we can build a better business world based on integrity, community, and authenticity.
It began with a call to step away from hypocritical marketing practices, the ones we use even though we hate them ourselves (ahem...cold calling) and instead build community and connection. Position ourselves as experts, solve problems for our clients/customers, and treat everyone we work with - from our front line to our suppliers - with respect and integrity.
Read the definition of “UnMarketing” on the front page.
Together, Scott and Alison have taught their better business practices to thousands of people worldwide. They are co-authors of 6 best-selling business books and co-hosts of not only The UnPodcast but five children, two dogs, and a cat. The fact that The UnPodcast has over a million downloads and their videos have been viewed millions of times does not impress those pets at all.
They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Remax, Microsoft and many others have been brave enough to want their advice.
Oh, and they met on Twitter. How’s that for ROI?
Photo by the amazing Steph Grant
Scott Stratten - Founder, Partner, Speaker
Scott is an award-winning keynote speaker known for his energy, passion, knowledge, humor, and man-bun. His live and virtual presentations bring UnMarketing to life, energizing attendees, and creating experiences audiences will remember and learn from. Bridging the business gap between the virtual and real-world, Scott’s presentations not only gets people laughing and thinking, but also doing.
Before founding UnMarketing, Scott managed bands in Toronto and went to school for Human Resources, was an HR Generalist at Goodwill Toronto then a National Sales Training Manager for Polyair/Cantar before returning to Sheridan College to become a Business Professor.
He's been fascinated by digital disruption since 1995 when he first got online at school when they installed Netscape Navigator and hasn't logged off since (although he's changed browser programs a few times.)
Photo by the amazing Steph Grant
Alison Stratten (Kramer) - Partner, Writer
Before joining Scott at UnMarketing, Alison founded and ran a brand of maternity lingerie called Nummies where she handled every step from visiting manufacturing facilities, design, logistics, marketing, ecommmerce, retail placement and customer service. She has two degrees from McMaster University (Social Work and Kinesiology) and is currently working on her Masters of Education at the University of Toronto.
She does most of the writing at UnMarketing (with over a quarter of a million words between their six books), so when you find spelling or grammar mistakes, she’s the one you need to give your feedback to…