Stop Marketing.

Start Engaging.

UnBrandingLinks

Look at you! All keen to click on the links in the book.

Lesson 2

http://homeplatepb.com/tag/steph-curry/

http://www.kvue.com/mb/news/local/peanut-butter-helps-girl-with-crohn-s-disease/440745366

Lesson 3

https://www.fastcompany.com/40410840/would-your-company-pass-this-stringent-good-workplace-audit

http://www.goodwellworld.com/the-metrics/

Try: https://goodwellworld.com/how-it-works

Lesson 4

https://www.facebook.com/TheRealMikeRowe/videos/1417382278271911/

Lesson 5

https://youtu.be/-0cS7zo5ROU

Lesson 6

https://consumerist.com/2016/05/10/dominos-workers-come-to-customers-rescue-after-noticing-he-hadnt-ordered-pizza-recently/

Lesson 7

http://pagesix.com/2017/04/11/cosmos-new-weight-loss-tip-get-cancer/

Lesson 8

http://www.npr.org/podcasts/510313/how-i-built-this

http://www.adweek.com/brand-marketing/consumers-care-about-sustainable-ethically-made-apparel-and-these-brands-are-providing-it/

https://www.bcorporation.net

Lesson 9

http://www.investopedia.com/terms/h/hubris.asp

Lesson 12

https://consumerist.com/2017/01/09/woman-sues-chipotle-for-2-2-billion-over-a-photograph/

Lesson 13

http://www.musicbusinessworldwide.com/razor-ties-kidz-pop-brand-expands-into-uk-with-universal/

Lesson 14

http://fortune.com/2016/07/20/zara-stealing-designs/

http://www.extraordinarymommy.com/stolen-picture/

Lesson 15

https://digiday.com/series/the-confessions/

Lesson 16

https://www.washingtonpost.com/news/parenting/wp/2017/03/06/dear-gap-and-other-retailers-listen-to-this-girl/

Lesson 17

http://nymag.com/thecut/2017/04/fyre-festival-exumas-bahamas-disaster.html

http://www.adweek.com/brand-marketing/in-the-wake-of-fyre-festival-fiasco-will-the-effectiveness-of-celebrity-influencers-take-a-hit/

http://nymag.com/thecut/2017/04/fyre-festival-exumas-bahamas-disaster.html

http://www.rollingstone.com/music/news/fyre-festival-organizers-hit-with-sixth-lawsuit-w481274

http://www.npr.org/sections/therecord/2017/05/03/526758059/a-second-lawsuit-against-fyre-festival-also-targets-its-tribe-of-influencers

Lesson 18

http://www.dailymail.co.uk/femail/article-3983242/Father-s-search-sippy-cup-autistic-son-comes-end.html

Lesson 19

https://mobile.nytimes.com/2017/01/07/business/need-better-morale-in-the-workplace-simulate-a-plane-crash.html

https://roomescapeartist.com/2016/06/26/two-years-of-room-escapes-the-growth-of-the-us-market/

https://mobile.nytimes.com/2017/01/07/business/need-better-morale-in-the-workplace-simulate-a-plane-crash.html

Lesson 20

https://www.walgreens.com/store/c/walgreens-women’s-earplugs/ID=prod6191617-product

http://edition.cnn.com/2016/09/22/autos/cosmopolitan-seat-car/index.html

Lesson 21

http://time.com/money/4360406/gender-marketing-products-pen-laundry-yogurt/

Lesson 22

http://www.racked.com/2017/3/14/14911228/thinx-miki-agrawal-health-care-branding

http://fortune.com/2017/03/21/thinx-miki-agrawal-sexual-harassment/

https://medium.com/@mikiagrawal/my-thinx-ride-141a738993ee

Lesson 23

http://mentalfloss.com/article/23260/5-happy-little-things-you-didnt-know-about-bob-ross

Instead: http://mentalfloss.com/article/77608/30-happy-little-facts-about-bob-ross 

http://heatonist.com/hot-ones-hot-sauce/

Lesson 24

http://mashable.com/2016/06/20/gq-magazine-resume/

Lesson 27

http://www.bigassfans.com

http://fortune.com/2015/10/01/gatorade-turns-50/

http://mashable.com/2010/06/15/gatorade-social-media-mission-control/

Lesson 28

http://www.cosmopolitan.com/uk/beauty-hair/news/a44232/samsung-beautify-mode/

https://consumerist.com/2017/03/01/vanishing-rebate-checks-canceled-appointments-stories-of-samsungs-turbulent-washer-recall/

Lesson 29

https://www.facebook.com/pages/Island-Coast-Pediatrics/114886818567459

https://www.yelp.com/biz/island-coast-pediatrics-cape-coral?osq=Island+Coast+Pediatrics

Lesson 30

https://www.ftc.gov/news-events/press-releases/2016/03/lord-taylor-settles-ftc-charges-it-deceived-consumers-through

Lesson 31

http://www.unmarketing.com/2017/04/19/170-the-coffee-is-cold/

https://consumerist.com/2017/03/21/some-radioshack-items-were-actually-cheaper-before-they-went-on-clearance-sale/

https://consumerist.com/2017/04/19/radioshack-stops-caring-brushes-off-profane-posts-by-rogue-closed-store/

Lesson 32

https://consumerist.com/2017/01/26/marijuana-companies-trading-stoner-slang-for-mainstream-branding/

https://www.inc.com/geoffrey-james/the-20-worst-brand-translations-of-all-time.html

Lesson 33

http://www.teenvogue.com/story/sephora-brave-beauty-in-the-face-of-cancer-free-class

Lesson 34

https://www.theatlantic.com/technology/archive/2013/07/chuck-e-cheeses-silicon-valley-startup-the-origins-of-the-best-pizza-chain-ever/277869/

http://www.adweek.com/brand-marketing/chuck-e-cheeses-lowers-the-lights-and-noise-once-a-month-for-kids-with-autism/

Lesson 35

https://www.thestar.com/news/gta/2016/10/27/ttc-ballet-campaign-gets-unflattering-review.html

Lesson 36

http://www.explodingkittens.com

http://theoatmeal.com/comics/running

https://www.comic-con.org/awards/bob-clampett-humanitarian-award

http://theoatmeal.com/blog/funnyjunk

http://theoatmeal.com/comics/tesla

http://theoatmeal.com/blog/tesla_museum_saved

https://www.washingtonpost.com/blogs/comic-riffs/post/the-riffs-interview-12-secrets-of-insanely-viral-oatmeal-creator-matthew-inman/2011/03/11/ABM8JZR_blog.html

Lesson 37

https://www.facebook.com/jesse.newton.37/posts/776177951574

http://www.hammacher.com

Lesson 38

http://www.unmarketing.com/2016/07/20/132-no-brett-we-dont-kill-kittens

Lesson 39

http://www.businessinsider.com/pepsico-sued-for-naked-juice-marketing-2016-10

https://cspinet.org/news/general-mills-improve-strawberry-fruit-roll-ups-labeling-20121221

Lesson 40

http://www.adweek.com/brand-marketing/south-bend-apologizes-lifting-salt-lakes-tourism-campaign-almost-wholesale-171695/

Lesson 41

http://www.teenvogue.com/story/donald-trump-is-gaslighting-america

http://www.teenvogue.com/story/21-under-21

https://www.theatlantic.com/entertainment/archive/2016/12/teen-vogue-politics/510374/

Lesson 42

http://www.nzherald.co.nz/business/news/article.cfm

Instead: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11620924

Lesson 43

https://www.facebook.com/meltbarandgrilled/videos/10153945547425728/

Lesson 44

https://www.babble.com/parenting/a-7-year-old-boy-lost-a-lego-figure-and-legos-customer-service-won-everything/

Lesson 45

http://digiday.com/marketing/tesla-can-do-stuff-your-brand-cannot/

http://www.inc.com/justin-bariso/elon-musk-takes-customer-complaint-on-twitter-from-idea-to-execution-in-6-days.html

http://adage.com/article/agency-viewpoint/brand-lessons-worst-2016/307561/

Lesson 46

http://adage.com/article/cmo-strategy/clorox-kickstarter-fund-venture-startup/308014/

Lesson 47

http://bgr.com/2016/12/07/pebble-kickstarter-fitbit-acquisition-pebble-core/

https://medium.com/kickstarter/how-zano-raised-millions-on-kickstarter-and-left-backers-with-nearly-nothing-85c0abe4a6cb

http://mashable.com/2016/04/16/coolest-cooler-money/#pCZ7O9c5faqq

Lesson 48

https://www.facebook.com/andrewrmacdonald/posts/1218865551478113

Lesson 49

http://www.cbc.ca/beta/news/canada/kitchener-waterloo/job-posting-somalia-background-discrimination-1.3668307

Lesson 50

http://bgr.com/2017/01/26/kraft-heinz-super-bowl-holiday-petition/

Lesson 51

https://bebangles.co/blogs/blog/someone-set-a-post-office-box-on-fire-and-australia-post-sent-the-burnt-remains-to-our-customers

Lesson 53

http://www.bbc.com/news/business-34324772

Lesson 54

http://www.ibtimes.co.uk/olympics-committee-bans-non-sponsors-tweeting-about-rio-2016-games-1573029

Lesson 55

http://www.huffingtonpost.com/entry/john-stumpf-wells-fargo_us_57d87d54e4b0fbd4b7bc4c85

https://consumerist.com/2017/02/17/wells-fargos-new-account-openings-down-30-after-fake-account-fiasco/

http://www.npr.org/sections/thetwo-way/2016/09/20/494738797/you-should-resign-watch-sen-elizabeth-warren-grill-wells-fargo-ceo-john-stumpf

Lesson 56

http://digiday.com/media/silent-world-facebook-video/

http://marketingland.com/facebook-organic-reach-drop-steepens-52-publishers-pages-187253

Lesson 57

https://consumerist.com/2016/10/04/candle-claims-to-offer-that-new-mac-smell-without-the-new-mac-price/

Lesson 58

https://consumerist.com/2016/09/13/adblock-plus-goes-into-the-business-of-selling-ads-wait-what/

Lesson 59

https://www.merriam-webster.com/news-trend-watch/conway-alternative-facts-20170122

Lesson 60

http://online.purdue.edu/ldt/learning-design-technology/resources/how-has-technology-changed-education

Lesson 61

http://www.adweek.com/brand-marketing/agencies-are-carving-out-niche-socially-responsible-marketing-168592/

https://backchannel.com/pepsi-would-like-the-world-to-buy-a-coke-fdf928dc3c05

Lesson 62

https://www.facebook.com/UnMarketing/videos/10153444963285942/

http://www.cbc.ca/news/business/video-review-testimonial-marketplace-1.3953793

Lesson 63

http://www.self.com/story/viral-day-care-sign

Lesson 64

https://consumerist.com/2017/02/13/sprite-cherry-now-exists-because-of-the-coke-freestyle-machine/

http://adage.com/article/dataworks/coke-freestyle-dispenses-insights-soft-drinks/295661/

Lesson 65

http://www.unmarketing.com/2016/09/07/139-an-unprecedented-episode/

Lesson 66

http://www.godsavethepoints.com/news/2016/12/6/my-painful-nightmare-flight-with-american-airlines

http://www.godsavethepoints.com/news/2016/12/10/virgin-atlantic-flowers-card-american-airlines-pr-burn

Lesson 67

http://www.adweek.com/creativity/guy-posed-donut-delivery-man-get-agencies-and-try-land-job-173882/

http://www.adweek.com/brand-marketing/what-you-can-learn-from-the-crazy-ways-these-job-seekers-got-a-foot-in-the-door/

Lesson 68

http://www.edisonresearch.com/infinite-dial-2017/

http://thearf-org-aux-assets.s3.amazonaws.com/downloads/ogilvy/2016/United-We-Grill.pdf

Lesson 69

https://museumhack.com/travel-leisure/

Lesson 70

http://metro.co.uk/2016/11/25/so-coronas-founder-isnt-making-everyone-a-millionaire-after-all-6282851/

Lesson 71

https://consumerist.com/2017/01/20/ghost-restaurants-with-no-tables-thrive-on-delivery-apps/

https://www.fastcompany.com/3064075/fast-cities/hold-the-storefront-how-delivery-only-ghost-restaurants-are-changing-take-out

Lesson 72

http://www.12news.com/mb/news/local/arizona/best-western-under-fire-for-offensive-social-media-post/299957730

Lesson 74

http://digiday.com/marketing/pitch-deck-bittorrent-shops-advertisers-publishers/

Lesson 76

https://consumerist.com/2016/05/13/cadillac-wants-to-attract-millennials-somehow-opens-a-coffee-shop/

Lesson 78

http://www.npr.org/podcasts/510313/how-i-built-this

Lesson 79

https://digiday.com/media/compete-time-inc-gets-rid-publishers-category-based-sales-transition-bumpy/

Lesson 80

http://gizmodo.com/here-is-a-very-bad-tweet-by-razer-1788451299

Lesson 81

http://www.adweek.com/creativity/spotify-crunches-user-data-fun-ways-new-global-outdoor-ad-campaign-174826/

Lesson 84

https://www.thestar.com/life/2017/02/24/oshawa-shop-lets-customers-buy-burgers-for-hungry-strangers.html

http://justiceburgers.com/giveback-program/

Lesson 85

https://backchannel.com/for-nextdoor-eliminating-racism-is-no-quick-fix-9305744f9c6#.fdf3ixsv7

http://fusion.net/nextdoor-the-social-network-for-neighbors-is-becoming-1793846596

Lesson 86

https://www.inc.com/justin-bariso/how-a-family-owned-supermarket-chain-became-one-of-the-best-places-to-work-in-am.html

http://beta.fortune.com/best-companies/wegmans-food-markets-2

Lesson 87

http://www.goodhousekeeping.com/life/money/news/a35410/facebook-secret-sister-gift-exchange-scam/

Lesson 88

http://www.businessnewsdaily.com/9295-negative-impact-good-reviews.html 

Similar story: https://www.rug.nl/feb/news/2016/how-5-star-online-customer-reviews-can-backfire

https://www.trurating.com/en-ca/

Lesson 89

https://www.theguardian.com/money/2016/dec/31/french-workers-win-legal-right-to-avoid-checking-work-email-out-of-hours

Lesson 90

https://consumerist.com/2016/09/20/petsmart-takes-part-in-t-mobile-tuesdays-forgets-to-limit-freebie-to-t-mobile-customers/

Lesson 91

http://www.torontosun.com/2016/12/10/air-miles-needs-to-fix-the-problem-it-created

https://www.colloquy.com/latest-news/2015-colloquy-loyalty-census/

Lesson 92

http://abc13.com/food/man-who-had-kit-kat-stolen-from-car-gets-thousands/1592773/

Lesson 93

http://www.alsa.org/fight-als/ibc-infographic.html

https://www.nytimes.com/2016/07/28/health/the-ice-bucket-challenge-helped-scientists-discover-a-new-gene-tied-to-als.html

http://www.cnn.com/2017/05/06/health/new-als-drug/index.html

Lesson 96

http://www.denverpost.com/2016/12/06/united-airlines-charging-to-use-overhead-bins/

http://www.nbcnews.com/news/us-news/united-airlines-leggings-incident-shows-changing-nature-air-travel-n738926

http://www.cnn.com/2017/04/11/travel/united-customer-dragged-off-overbooked-flight/index.html

https://www.theguardian.com/us-news/2017/apr/11/united-airlines-shares-plummet-passenger-removal-controversy

Lesson 97

http://southernjournalmagazine.com/feature-story-look-firehouse-subs/ site currently down

https://www.qsrmagazine.com/exclusives/how-firehouse-subs-got-1000-units

https://www.entrepreneur.com/article/223036

Lesson 98

https://www.forbes.com/sites/davidlariviere/2013/04/18/nutritional-supplements-flexing-their-muscles-as-growth-industry/#657e0338845a

https://consumerist.com/2017/02/08/a-supplement-company-sued-over-research-it-didnt-like-and-lost/

Lesson 99

https://www.bloomberg.com/news/articles/2016-09-27/more-than-50-of-shoppers-turn-first-to-amazon-in-product-search

https://techcrunch.com/2016/10/03/amazon-bans-incentivized-reviews-tied-to-free-or-discounted-products/

http://mashable.com/2016/12/05/amazon-go-shopping/

http://www.businessinsider.de/jeff-bezos-why-fire-phone-was-a-good-thing-2016-5

Lesson 100

https://www.yelp.com/biz/prestigious-pets-dallas