Almost 10 years ago I picked the name “UnMarketing” for my company for many reasons. One of them was that I could see it on a book cover. The name jumped out at me, and down the road hoping it would grab attention on the cluttered shelves of the bookstore.
Fast-forward to today. It’s happened. I signed the book deal and even have a potential cover that may also double as a guide on how to market to the United Nations.