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Tag Archives: Social Currency


#011: It’s the Content, Stupid

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In this episode of the UnPodcast we talk about how business owners are at times overly focused on tools, when what they really need to focus on is content.

We also discussed the importance of taking a stand when it comes to being paid what you’re worth, and how your client is first and foremost your client, not your friend. Continue reading

#004: The Secret, Hidden World of Book Publishing

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In this episode of the UnPodcast, we talked about the pressures of the book publishing industry, standard advances, and why publishers no longer hold the keys. We also discussed both ethical and unethical ways to hit the bestsellers lists, and why because of them the term, “bestseller” has lost much of its meaning.
 

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#001: Our UnPodcast Adventure Begins!

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For Episode 1, our UnAdventure begins with the most valuable thing an entrepreneur can have, and ends on Jug Mountain. Just the podcast ride you’ve been waiting for.

Hear what Alison thinks about a customer faking the grossest product shipment ever and who Scott thinks you should never mess with online.

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The 7 Deadly Twitter Sins

Sitting here at the airport in Vegas, getting ready for the flight of shame home (not to mention it being a connecting red-eye.. oye!)  I got to thinking about this topic of sins considering I committed all seven real life ones over the past 6 days here (ok, so maybe not “Wrath” but I almost went to the machine gun range, just to be 7-for-7).

PLEASE NOTE: I am refraining from naming each sin with a “TW” like “Tweed” or the “Twust” because legally you should be able to pour motor oil over someones Cheerios if they do that.

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TwitterTown: How To Engage A Local Market

“Well Twitter is good for you Scott, your market can be anywhere in the world.”

And so it begins. Another reason why a business claims it doesn’t need to engage their marketplace. For geographic based businesses it’s always brought up that they have no need to connect with someone in Toronto if they run a pizza place in Dallas. Fair enough (although connecting on a large scale has many benefits, but that’s a rant post for another day.)

If your business is “local” there are a few things you can do to help focus your Twitter efforts:

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Don’t Be That Guy On Facebook

If you don’t know “That Guy” on Facebook, it may be you.