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Tag Archives: Social Currency


#239: Our UnPodcast Adventure Begins… Again!

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UNPODCAST_iTUNES GRAPHIC
We’re taking a little bit of time off this summer for family time, but we don’t want you, our loyal seven listeners, to miss out. So we’re revisiting some of our favorite episodes over the next few of weeks. This is a special rebroadcast of Episode #1 with our special guest… us!


For Episode 1, our UnAdventure begins with the most valuable thing an entrepreneur can have, and ends on Jug Mountain. Just the podcast ride you’ve been waiting for.

Hear what Alison thinks about a customer faking the grossest product shipment ever and who Scott thinks you should never mess with online.

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#067: Social Marketing for Colleges and Universities

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Emma, Official Sponsor of the UnPodcast

On this episode of the UnPodcast we told the story of a college principal that responded in an unexpected way to a tweet by one of his students and the positive effect his tweet had on the entire community.

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#066: We Bought the Car. Here’s Why

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Emma, Official Sponsor of the UnPodcast

On this episode of the UnPodcast, we started off with a feel-good story that illustrates what community is supposed to be, and why you shouldn’t give up on social.

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#034: Publicity that Can’t Be Bought

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On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of the situation when a company makes an honest pricing mistake, and then being upset and bad-mouthing the company when refunds were given.
 

 

Other topics include:

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#025: The Return of Moron Mountain

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On this episode of the UnPodcast, we returned to Moron Mountain, where we featured 6 different “morons,” ranging from the sender of a nasty LinkedIn rejection to a man who was willing to go on a shooting rampage in exchange for retweets, to a college student who caused her parents to lose $80,000.

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#019: The World of Twitter

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On this episode of the UnPodcast, we talked about how tweets are public, and that people should be prepared to accept the consequences – both good and bad — of their tweets. We also discussed how impressions on Twitter are a lie, and that they don’t hold a candle to real analytics.

Other topics include:

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#018: The Present and Future of Facebook

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On this episode of the UnPodcast, we discussed the ins and outs of Facebook, including different uses for pages and profiles. We also discussed issues people have with their personal Facebook profiles, as well as some of the concerns that people have when it comes to Facebook Pages not getting much traction, and what to do about it if that’s happened to you.

Bad content doesn’t go anywhere and bad ads, even if they’re paid for don’t go as far as good ads.

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#017: Air Canada vs. WestJet

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In this episode of the UnPodcast we talk some more about why we switched to WestJet from Air Canada. We also discussed how the erosion that takes place over time with customers creates opportunity for business owners.

Other topics include:

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#016: From Toy Cars to Google Glass

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On this episode of the UnPodcast, we start off with a great feel-good story about a project that involves a 10-year-old boy, a toy, and people from around the world that range from celebrities to homeless people. From there we dig into what’s wrong with Google Glass and how technology can keep us from enjoying the things that really matter.

Other topics include:

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#013: Hiring Best Practices

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This episode of the UnPodcast is all about how to do a better job hiring people to work for your company, and that since the strongest part of your brand is the people representing it, proper hiring is the best marketing you can do for your company.

One of the best ways to hire the right people is to get to know people on social media before you actually need to do any hiring so that when the need arises, you already have candidates in mind. Continue reading