Stop Marketing.
Start Engaging.
Emma, Official Sponsor of the UnPodcast
In this episode of the UnPodcast, we talk about the importance of words. When is a guarantee the same thing as a promise? Do you love your baby enough to buy a product that can’t do what it promises? McDonalds is in a huge beef (get it?) with Starbucks… or ARE THEY?!?
Emma, Official Sponsor of the UnPodcast
In this episode of the UnPodcast we welcome back our friend Chris Farias of Kitestring to join us in discussing the importance of design and visual branding, the pointlessness of designing by committee, the minefield of feedback, and how to use mispellings to flush out the jerks.
Emma, Official Sponsor of the UnPodcast
In this episode of the UnPodcast, we’re taking a look at some interesting Amazon)the store not the women warriors)-centric stories; meeting the fairy panda requirements of your customers; what made the virtual giant go physical; just how seriously does Amazon take reviews; No, really. How seriously?; who is suffering most due to Amazon deliveries?
Emma, Official Sponsor of the UnPodcast
In this episode of the UnPodcast, we talk about the importance of honesty in online reviews; how we took down Bell Mobile, why you should never shame your customers on social media, and the genius of selling your profitable business for $150 dollars.
Emma, Official Sponsor of the UnPodcast
On this episode of the UnPodcast we discussed the FTC crackdown on the disclosure of material relationships. We also talked about Amazon’s new practice of disallowing reviews when they suspect the reviewer is friends with the author.
Emma, Official Sponsor of the UnPodcast
On this episode of the UnPodcast we revealed information about Scott’s underwear that we inadvertently left out of last week’s show. We also discussed why liquid nitrogen should never be invited to a pool party, when it is and is not okay to shoot video in public places and how the video can be used, as well as both good and bad ways to respond to negative (and in some cases false) reviews.
On this episode of the UnPodcast we talked about a hotel in Sweden that offers free hotel rooms (with a catch!) to those who have enough social media fans — and why that may not be a smart move for them.
We also talked about how one large company lost credibility when their employees left reviews about their new app, without disclosing that they work for the company. We got into how app developers can game the system to paint a rosy picture about their app, even if the app previously had bad reviews.
On this episode of the UnPodcast, we talked about the issue of people working for slave wages, and how you get what you pay for on sites such as Fiverr.
We also discussed ethical issues surrounding practices such as paying for testimonials without disclosing that they are paid for, and how because of fake reviews, you have to take all reviews — whether positive or negative — with a grain of salt.
