Stop Marketing.

Start Engaging.

Tag Archives: podcast


#039: The Best Way to Upset and Insult Loyal Customers

Subscribe on iTunes
RSS Feed

On this episode of the UnPodcast, we covered two primary topics: loyalty programs, and restaurant tipping. Among other things we discussed what businesses REALLY need to do to increase customer loyalty and when loyalty programs backfire and leave a bad taste in the mouth of customers.

We also talked about an inappropriate response from one restaurant to a tip that consisted of $5 worth of change in a baggie.

Continue reading

#038: How to Provide Awesome Customer Service Without Being Creepy

Subscribe on iTunes
RSS Feed

On this episode of the UnPodcast, we talked about a recent experience at a restaurant where the server went beyond being polite in a way that was just plain wrong. We also discussed how retail customers should be treated, the issue with data that is collected on customers, and whether or not customer surveys are effective.

Continue reading

#037: How to Reach Out to Influencers without Being Ignored

Subscribe on iTunes
RSS Feed

On this episode of the UnPodcast, we talked about both right and wrong ways to reach out to influencers. Most people giving out advice for how to do this are PR companies, rather than influencers themselves, so we took this opportunity to talk about what it looks like on our end. We shared examples of people who have reached out to us in wrong ways, and also gave examples of those who reached out to us in ways that motivated us to do what we could to help them.

Continue reading

#031: Boys vs. Girls in Marketing

Subscribe on iTunes
RSS Feed

On this episode of the UnPodcast, we talked about problems associated with marketing based on gender, race, and other demographics and what marketing should be focused on instead. We discussed several toys and other products that focus on targeting girls vs. boys, and the way that those products should be marketed.

Continue reading

#028: Why Crowdsourcing Matters

Subscribe on iTunes
RSS Feed

On this episode of the UnPodcast, we talked all about Crowdsourcing, and why we’d rather get our information regarding from “regular” people instead of professional foodies. We also talked about the issue of why some people go out of their way to put other people down.

Other topics include:

Continue reading

#027: What Makes Networking Events Evil (or Not)

Subscribe on iTunes
RSS Feed

On this episode of the UnPodcast we talked about the ins and outs of networking events. Among other things, we discussed the types of things you should and should not say or do at networking events, the different types of networkers, and how to gracefully exit a conversation.

Other topics include:

Continue reading

#026: Crowdfunding for Businesses

Subscribe on iTunes
RSS Feed

On this episode of the UnPodcast, we talked about all of the ins and outs of crowdfunding: what it is, what’s good and bad about it, and what you should keep in mind when it comes to investing. We also discussed various Kickstarter projects that I’ve invested in, and crowdfunding projects gone bad.

Other topics include:

Continue reading

#006: Who Says Your Brand Is Your Brand?

Subscribe on iTunes

RSS Feed

On this episode of the UnPodcast, we discuss the issues associated with leveraging crises for personal gain, and how while businesses often think what they say is the brand is the brand, the reality is that their customers’ perception is the brand.

We also talked about why fixating on things like a new logo can be an ineffective waste of money if the business isn’t also spending time on the right things. Continue reading