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Tag Archives: Non-profit


#042: The ALS Ice Bucket Challenge: The Best Problem a Charity Could Ever Have

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On this episode of the UnPodcast we talked about some of our favorite apps. We also discussed the prelaunch of our latest book, UnSelling, and some of the perks for preordering the book.

We then dove into both the good and the bad aspects of the ALS Ice Bucket Challenge, and what caused me to remove my cynical hat regarding the challenge.

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#002: Why You Shouldn’t Leverage Disasters on Social Media

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In this episode of the UnPodcast, we talked about double standards, guilt, and shaming in social media, and the right way for charities to use social media to support their cause.

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Social Media Success for Non-Profits – Video

Ever since I graduated college and started my very short career of working for someone else at Goodwill Toronto, I’ve always had a soft spot for non-profit and charity.

Yesterday I spoke at Digital Leap, a “Digital Conference for Non-Profit Marketers and Fundraisers” where I talked about Social Media Success for Non-Profit. The entire session is below. I’ve also created an iPod/iPhone version for those that would like to watch it on the go.

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