Stop Marketing.

Start Engaging.

Tag Archives: McDonalds


#120: Lying Liars from Liarsville

Subscribe on iTunes
RSS Feed

Emma, Official Sponsor of the UnPodcast

In this episode of the UnPodcast, we talk about the importance of words. When is a guarantee the same thing as a promise? Do you love your baby enough to buy a product that can’t do what it promises? McDonalds is in a huge beef (get it?) with Starbucks… or ARE THEY?!?

Continue reading

Why I Changed My Coffee Religion

The following is an excerpt from my new book “UnMarketing: Stop Marketing. Start Engaging” due to hit the shelves September 7th!

SXSWi FTW!

Scott BC (before coffee)

I have a morning ritual that I know many of you share. Coffee around here is a bit like a religion. You choose your brand, you pick your favorite, and then you stick with it. In the Toronto area, Tim Horton’s is the church of coffee. It is a part of the culture up here, part of the vocabulary. When you say you’re going for coffee you go to ‘‘Tim’s’’ or you’re going to go to ‘‘Horton’s’’

Continue reading