In this episode of the UnPodcast, we talk about companies using technology: from Starbucks giving unsold food to help local food kitchens, the tantalizing prospect of one-click cancellation of cable or internet service, to using science to identify drunk tweets (for some reason), and “Moneyball” style analytics for book publishers.
I don’t know how authors did it years ago. You pour your heart and soul into a book, it hits the shelves and you hope people like it.
I’m such a spaz that I don’t think I could handle the lack of immediate validation and/or rejection.
I’ve been amazed since UnMarketing came out. The immediacy and coolness of tools has blown my mind. Waking up everyday and reading tweets in real time about people reading the book makes me smile. Every. Day. It’s the passive conversation our readers are having with each other that was untappable (my new word) previously.