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Tag Archives: customer loyalty


#056: Influencer Ethics: Don’t Abuse the Power of Influence

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On this episode of the UnPodcast we discussed ethical considerations of influencer marketing. We told the story of a news anchor that crossed the line by using his position not just as an anchor, but as an editor to promote a company he had a vested interest in.

We also discussed a unique business and why people may use the business when they have something to hide.

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#047: If You’re Going to Complain, Don’t Do it on a Voicemail

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On this episode of the UnPodcast, we talked about how to win customers for life, right and wrong ways to complain if you’re unhappy with the service you receive, and the over the top behavior of a restaurant owner in response to a negative Yelp review.

We also discussed issues that “kids these days” face compared to when we’re growing up, and how parents should handle it. Continue reading

#045: How Airline Apps and Employees Can Make Traveling a Pleasure

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On this episode of the UnPodcast, we discuss both good and bad examples of how airlines make things better (or not) for their customers.

Among other things, we discussed a major mistake United Airlines made when responding to a customer complaint, how a Frontier Airlines pilot turned a delay into a party, and how Malaysian Airlines once again put their foot in their mouth, with a distasteful promotion.

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#039: The Best Way to Upset and Insult Loyal Customers

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On this episode of the UnPodcast, we covered two primary topics: loyalty programs, and restaurant tipping. Among other things we discussed what businesses REALLY need to do to increase customer loyalty and when loyalty programs backfire and leave a bad taste in the mouth of customers.

We also talked about an inappropriate response from one restaurant to a tip that consisted of $5 worth of change in a baggie.

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