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Tag Archives: branding

#006: Who Says Your Brand Is Your Brand?

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On this episode of the UnPodcast, we discuss the issues associated with leveraging crises for personal gain, and how while businesses often think what they say is the brand is the brand, the reality is that their customers’ perception is the brand.

We also talked about why fixating on things like a new logo can be an ineffective waste of money if the business isn’t also spending time on the right things. Continue reading