“What’s the ROI of Social Media?”
That’s the question that gives me ulcers when asked it.
Easy now, old-school business folk, I don’t have a problem questioning the value or return of something that takes potentially both time and money from your business. Any smart business person would do that.
+Note this post is about how ridiculously amazing I’ve been treated by a company, but fair disclosure, I got an awesome compensation package to be part of their campaign. Seriously, cash and ice cream. Cash. Ice cream. Ya, amazing.+
There are countless blog posts online about how out of touch PR people are with trying to reach influential bloggers/social media types. From mass-emailed blind press releases to not understanding how social media really works.
I finally have a story that is the opposite.
“Science may have found a cure for most evils; but it has found no remedy for the worst of them all – the apathy of human beings.” – Helen Keller
(You KNOW this post has to be epic, I started it off with a Helen Keller quote. Shazam!)
Facebook. Half a billion people. One of the greatest things to come out of the Internet for many reasons, without it there would be so many social media consultants that would go hungry and have to go back to shilling “video email!” from 1998.
The biggest threat to Facebook and it’s success isn’t a change in format, structure or infrastructure. It’s user apathy. And more specifically when it comes to Facebook for business, event apathy. Continue reading
I don’t know how authors did it years ago. You pour your heart and soul into a book, it hits the shelves and you hope people like it.
I’m such a spaz that I don’t think I could handle the lack of immediate validation and/or rejection.
I’ve been amazed since UnMarketing came out. The immediacy and coolness of tools has blown my mind. Waking up everyday and reading tweets in real time about people reading the book makes me smile. Every. Day. It’s the passive conversation our readers are having with each other that was untappable (my new word) previously.
You’ve done the hardest parts of writing a blog post: Gotten the reader to your site, evoked a strong enough emotion to make them feel they need to add to the discussion and leave a comment, and they submit it and see this:
“Your comment is awaiting moderation”
“The whole is greater than the sum of its parts.”
One of the things I love about social media is people stand-up for each other. The art of “having your back” has returned. As very recent examples show:
1. The Cooks Source Revenge: Editor uses someone else’s recipe/article, writer takes exception, editor sends condescending reply, citing that all the internet tubes are “public domain” and she should charge her for using the article. UNLEASH THE GEEKALANCHE! If you Google “Cooks Source” you can see this turned into a worldwide story. Advertisers were bombarded with calls and emails to pull their support from the magazine.
People seem to think Customer Service and Marketing are separate departments. I say they go hand in hand. There is no better way to increase or decrease your brand impression than through customer interaction. Every person in your company is a marketer, especially those on the front-lines.
Originally I was going to call this post The Bus Ride, Best Guy and the Bald Spot, since I hopped on a 6 hour round trip bus ride while I’m in NYC, to get to PA to see the best guy I know and he shows you his bald spot, but dang nabbit, that takes too long to explain.
This get-together has been over 5 years in the making (we had never met in person), so Michael Port and I decided to film us chatting about one of our biggest online pet peeves: being asked to speak on telesummits. Have a look: