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Category Archives: Viral Marketing

Brands Need To Stop This. Now.

On this historic day, 50 years ago, one of the greatest speeches in history was given. “I Have A Dream” by Dr. Martin Luther King Jr was spoken. It gave me chills when I heard it for the first time when I was 8, and it still does today.

So why not celebrate this historic day, by making it about golf?!

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Check Your Facts Before You Shell Out Info

Social media is an amplifier. The little mix-ups and mistakes we all make in life are just part of being human, and usually we do them quietly. But when we fark up online, people are listening. Our mistakes can get a whole lot louder, which is why checking our facts before we share information online is really important. Before you fuss with your spelling and your grammar and before you click Update, Post, or Send, please make sure what you are sharing is valid. Or at the very least include in the comment that you aren’t sure. So when you see on Twitter that Jon Bon Jovi is dead, maybe you will pause and think for a minute before you share.

Currently, people are sharing two things about Shell Oil that are hoaxes/parodies. One is the website that is made to look like a crowd-sourced ad-campaign gone wrong for shell:

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The Problem With A Cheap Pedicure

So there I was, minding my own business (which means creepily reading everyone else’s business on Twitter/Facebook/Google+/Friendster?) and I ran across my main man Chris from Kitestring posting a link to a daily deal for a salon in town:

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How Budweiser Just Won The Superbowl and The Internet

Being knee deep in writing about awesome/unawesome brands for my next book (due out September 2012) I had just submitted my 60,000 word file to my editor of awesome, Shannon Vargo at Wiley.

And then Budweiser Canada farked it all up for me and went and made one of the greatest Superbowl commercials of all-time. I’m already a Bud Light Lime freak and then this happened.

For the 3 people that don’t know, hockey is life in Canada. I don’t even play and it still holds a special place in my heart. You don’t even have to like the sport to love this. When I saw this video today, it connected on a level that most brands try but never ever reach.

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Worst Use Of Social Media of 2012: Boners BBQ


Ten days into the new year and I think we already have a champion.

No, it’s not the N-Control Avenger PR Disaster that rounded out 2011. Nor was it the FedEx foul-up.

Let’s say you own a BBQ joint and a customer comes in, one of the only ones and orders a meal. You can tell she’s not happy and it’s verified by a well-written and factual review on Yelp.

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Sometimes PR/Agency People are Awesome

+Note this post is about how ridiculously amazing I’ve been treated by a company, but fair disclosure, I got an awesome compensation package to be part of their campaign. Seriously, cash and ice cream. Cash. Ice cream. Ya, amazing.+

There are countless blog posts online about how out of touch PR people are with trying to reach influential bloggers/social media types. From mass-emailed blind press releases to not understanding how social media really works.

I finally have a story that is the opposite.

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Revenge of the Social Media Nerds

"On my command, unleash Twitter"

One of the things I love about social media is people stand-up for each other. The art of “having your back” has returned. As very recent examples show:

1. The Cooks Source Revenge: Editor uses someone else’s recipe/article, writer takes exception, editor sends condescending reply, citing that all the internet tubes are “public domain” and she should charge her for using the article. UNLEASH THE GEEKALANCHE! If you Google “Cooks Source” you can see this turned into a worldwide story. Advertisers were bombarded with calls and emails to pull their support from the magazine.

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Should Levi’s Disclose Sponsorship of Viral Video?

Can a sponsored video go viral?

Like many things these days, it matters less about who created it, but the emotion/amazement that the video can evoke. That Old Spice dude showed us that and way back in the day, Where the Hell is Matt proved companies could sponsor a concept without hurting the video pass-around

Yesterday introduced us to a whole different area: An incredible video concept that was sponsored but not disclosed. Have a look at the video that I first saw mentioned on Mashable:

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Viral Video Example – Gut grabbing funny Nickelback parody

When I speak about viral videos, one of the three keys is “funny”. Problem is, most videos aren’t. This one just made me cry laughing. We were just talking about Nickelback/Creed on Twitter, this was timely.

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