Content that resonates is key, there is no argument. I’ve always said just make great content, and you’ll get the views/likes/subscribers you were hoping for.
In the content world today, that’s not entirely true. Content is still key, but realizing the content context is also huge. Where people are consuming it, why they think they should and how they were referred to it plays a huge part. We have the UnScientific proof.
Last year, we shared a clip of my “Millennial Rant” on the UnMarketing Facebook page. One of the things about this new video landscape on Facebook is that 85% of videos are watched with the sound off so we also added closed-captioning, so people could see what I was yelling on stage.
Social media is an amplifier. The little mix-ups and mistakes we all make in life are just part of being human, and usually we do them quietly. But when we fark up online, people are listening. Our mistakes can get a whole lot louder, which is why checking our facts before we share information online is really important. Before you fuss with your spelling and your grammar and before you click Update, Post, or Send, please make sure what you are sharing is valid. Or at the very least include in the comment that you aren’t sure. So when you see on Twitter that Jon Bon Jovi is dead, maybe you will pause and think for a minute before you share.
Currently, people are sharing two things about Shell Oil that are hoaxes/parodies. One is the website that is made to look like a crowd-sourced ad-campaign gone wrong for shell:
Ten days into the new year and I think we already have a champion.
Let’s say you own a BBQ joint and a customer comes in, one of the only ones and orders a meal. You can tell she’s not happy and it’s verified by a well-written and factual review on Yelp.
Back in the old days of the Internet/Email, it was a happy place (we’ll call this time period B.S. “Before Spam”). In the BS years the Internet was pure information and email was a way to communicate useful information and conversation. Every time an email came in, it was like a little butterfly of excitement flew into your computer, knowing it was containing an ingredient of awesome. Then something changed. Email started getting UnAwesome.
Cold-callers, Cold-knockers (those that went door-to-door) and Car-smackers (placing flyers on your windshield) realizing that their methods of sales assault worked less and less, had found a place that they no longer even had to lift a finger to push their useless wares on the public. “Now we can email our crap!” and proceeded to group-high five (which is now evolved to awkward fist-bumping).
“What’s the ROI of Social Media?”
That’s the question that gives me ulcers when asked it.
Easy now, old-school business folk, I don’t have a problem questioning the value or return of something that takes potentially both time and money from your business. Any smart business person would do that.
“Science may have found a cure for most evils; but it has found no remedy for the worst of them all – the apathy of human beings.” – Helen Keller
(You KNOW this post has to be epic, I started it off with a Helen Keller quote. Shazam!)
Facebook. Half a billion people. One of the greatest things to come out of the Internet for many reasons, without it there would be so many social media consultants that would go hungry and have to go back to shilling “video email!” from 1998.
The biggest threat to Facebook and it’s success isn’t a change in format, structure or infrastructure. It’s user apathy. And more specifically when it comes to Facebook for business, event apathy. Continue reading
Originally I was going to call this post The Bus Ride, Best Guy and the Bald Spot, since I hopped on a 6 hour round trip bus ride while I’m in NYC, to get to PA to see the best guy I know and he shows you his bald spot, but dang nabbit, that takes too long to explain.
This get-together has been over 5 years in the making (we had never met in person), so Michael Port and I decided to film us chatting about one of our biggest online pet peeves: being asked to speak on telesummits. Have a look:
An open letter to all my friends in the social media consultant/guru game,
You’re steering people the wrong way.
You sell yourself as social media consultants, the ones that can show you the way and then fark it up.
I beg of you to stop.
Go back to teaching Internet marketing from the old days, I could at least ignore you then. I talk to you at conferences, share the stage but I can’t listen to you up there any longer spewing “tips” that hurt people and their relationships.