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Category Archives: Social Media


#053: Before You Send that Tweet. . .

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On this episode of the UnPodcast, we talked about the whole new world of digital boundaries, and how we’re happy that social media wasn’t around when we were growing up.

We also discussed how brands should handle both negative and positive feedback on media, and what you should do before you send that tweet (or email) that you may regret.

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For Whom The Bell Mobility Tolls: Employee 5-Star App Reviews

****UPDATED OCTOBER 14, 2015****

The Canadian Competition Bureau announced that, among other things, Bell Canada will be fined $1.25 million for encouraging employees to leave reviews of their app. Also,  “Bell has indicated that it will sponsor and host a workshop to promote, discuss and enhance Canadians’ trust in the digital economy, including the integrity of online reviews.”

No word on if they will ask us to run the workshop 🙂 Now we wait for our next Bell bill, which may include an extra million dollar up charge.

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Brands Need To Stop This. Now.

On this historic day, 50 years ago, one of the greatest speeches in history was given. “I Have A Dream” by Dr. Martin Luther King Jr was spoken. It gave me chills when I heard it for the first time when I was 8, and it still does today.

So why not celebrate this historic day, by making it about golf?!

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Why Tweets About Obese Doctors Are Never Your Own

 

“All tweets are my own.”

That’s the most dangerous thing you could ever say in social media. I see it in social bio’s all the time. Heck, a lot of companies make it a policy that if you’re going to be on social media, you must use a disclaimer so that everybody knows whatever you say is not official word from “the” corporation. Like, you taking a pic of your chicken noodle soup isn’t endorsed by Acme Corp.

“All tweets are my own and not a reflection of my employer.”

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Brand Endearment: Return The High-Five

I live on the road, in hotels and airports.  While some people keep suitcases at the back of their closets, I live out of mine.

So when I read about the Genius Pack on USAToday.com I was excited to try it out!  I trusted the site, and the suitcase was exactly what I’d been looking for.  I ordered one that day.

The case arrived quickly and had all the compartments and fancy add-ons I had hoped for (better pockets, phone charger built in, dirty laundry compartment).  I was a happy customer and decided to tweet about it.

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The Farce That Is Google+ (Updated)

(This post originally pointed to a survey about Google+ having more than 300+ million active users and mistakenly, in a blind fit of Google+ rage assumed it was a Google+ study. That was a dumb call by me that clouded the main intent of the post. Those responsible have been sacked. Shout out to Sam Fiorella that got the brunt of the attack. Those responsible for the sacking have also been sacked.)

Right when it was launched, I was told I “HAVE TO” get on Google+

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Check Your Facts Before You Shell Out Info

Social media is an amplifier. The little mix-ups and mistakes we all make in life are just part of being human, and usually we do them quietly. But when we fark up online, people are listening. Our mistakes can get a whole lot louder, which is why checking our facts before we share information online is really important. Before you fuss with your spelling and your grammar and before you click Update, Post, or Send, please make sure what you are sharing is valid. Or at the very least include in the comment that you aren’t sure. So when you see on Twitter that Jon Bon Jovi is dead, maybe you will pause and think for a minute before you share.

Currently, people are sharing two things about Shell Oil that are hoaxes/parodies. One is the website that is made to look like a crowd-sourced ad-campaign gone wrong for shell:

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Worst Scheduled Tweet Timing. Ever.

Social media runs in real-time. Real-fast real-time. If you want to play in the pool, you better be in the pool for the entire party.

Brands/people etc have looked foolish in the past when they’ve scheduled auto-tweets that get sent at bad times during world events like disasters, elections and otherwise.

However, this one from 30 minutes ago takes the cake.

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The 5 Ways You Stink At LinkedIn

Ah LinkedIn. The Granpappy of “Social Media”.

So much potential, yet so much stink. The fans and fanatics shout about how great it is since it’s only for “business people” and you don’t get all the junk that is on the other social sites. The problem is LinkedIn isn’t even a social media site. It’s a digital Rolodex pretending to be social. As a way to connect with the very people you hated at your last job it’s perfect. I’m actually one of their original members and have more contacts than an octopus with 10,000 biz cards (only to make up for my lack of popularity in high-school) but I go there less and less now.

I actually do see the potential of it, especially for job-seekers and employers looking to hire. If I was still in HR (which I left when I realized I hated people) it would be the perfect recruitment research tool.

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When We Exaggerate Our Size, Everyone Loses

What? It's a squash. Perv.Since the dawn of marketing/communication/PR/advertising we’ve had an issue with “exaggerating” things. We claim our magazine has a circulation of a million, but that includes each magazine being passed around 4 times. We boast that our billboard is seen by the 3 million cars that drive by a week, when the study claims that every person looks at it, and each car counted has 11 passengers inside.

Inflating numbers isn’t new, the problem I have is when we take the same methods and apply them to social media, and for this post specifically Twitter.

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