#039: The Best Way to Upset and Insult Loyal Customers
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On this episode of the UnPodcast, we covered two primary topics: loyalty programs, and restaurant tipping. Among other things we discussed what businesses REALLY need to do to increase customer loyalty and when loyalty programs backfire and leave a bad taste in the mouth of customers.
We also talked about an inappropriate response from one restaurant to a tip that consisted of $5 worth of change in a baggie.
Read more >>#038: How to Provide Awesome Customer Service Without Being Creepy
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On this episode of the UnPodcast, we talked about a recent experience at a restaurant where the server went beyond being polite in a way that was just plain wrong. We also discussed how retail customers should be treated, the issue with data that is collected on customers, and whether or not customer surveys are effective.
Read more >>#037: How to Reach Out to Influencers without Being Ignored
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On this episode of the UnPodcast, we talked about both right and wrong ways to reach out to influencers. Most people giving out advice for how to do this are PR companies, rather than influencers themselves, so we took this opportunity to talk about what it looks like on our end. We shared examples of people who have reached out to us in wrong ways, and also gave examples of those who reached out to us in ways that motivated us to do what we could to help them.
Read more >>#036: Divas of the Speaking World
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On this episode of the UnPodcast we talked about a tasteless sign posted in Scruffy Duffies bar in Plano, Texas and the less than stellar response when a customer asked that the sign be removed, about the unprofessional behavior of a Google executive when he was disappointed by the turnout at an event he was supposed to speak at, and the power — and responsibility that we all, as consumers, have.
Read more >>#035: Nonprofit Fundraising
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On this episode of the UnPodcast, we talked all about nonprofit fundraising. I told a story about an experience I had that prompted me to immediately pull out my cell phone and donate not just once, but to also set up a recurring donation. We also discussed the importance of making it easy for people to donate, and how not to raise money for nonprofits.
Other topics include:
Read more >>#034: Publicity that Can’t Be Bought
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On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of the situation when a company makes an honest pricing mistake, and then being upset and bad-mouthing the company when refunds were given.
Other topics include:
Read more >>#033: Books and More
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On this episode of the UnPodcast, we discussed the coming release of my book, UnSelling, why I can’t discount my books on Kindle, and why the quality of books has gone down in recent years. We also talked about some major social media blunders ranging from a teen in the Netherlands whose foolish tweet resulted in her arrest, and the failed Twitter hashtag attempt of the NYPD.
Read more >>#032: Vaping: How E-cigarettes Relate to Marketing
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On this episode of the UnPodcast, we talked about E-cigarette etiquette and how in spite of the fact that E-Cigarettes aren’t yet highly regulated, common sense thinking reveals when it’s rude to vape. We also discussed business and HR considerations when it comes to electronic cigarettes.
Read more >>#031: Boys vs. Girls in Marketing
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On this episode of the UnPodcast, we talked about problems associated with marketing based on gender, race, and other demographics and what marketing should be focused on instead. We discussed several toys and other products that focus on targeting girls vs. boys, and the way that those products should be marketed.
Read more >>#030: Networking in Your Local Community
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On this episode of the UnPodcast, we interviewed Chris Farias of Kitestring on the topic of being an ambassador for a local area. Chris shared his experience with moving to a town with a bad reputation and his part in changing the way the city is viewed. We also discussed excuses that people make about why they don’t do social, and the real truth behind their words.
