#022: You Shouldn’t Blog When. . .
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On this episode of the UnPodcast we talked about blogging and whether or not it’s dead. Specifically we discussed the importance of only blogging when you truly have something that is useful to say and why you shouldn’t publish everything you write.
Your blog isn’t open mic night [Tweet This]
Read more >>#021: Are Tradeshows Still Worth It?
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In this episode of the UnPodcast, we talked about what makes tradeshows worth it today. We also discussed the two types of buyers at tradeshows, why tradeshows are more than just having a booth or table, and what you should do when working a booth.
Other topics include:
Read more >>#020: “Other” Social Media Platforms
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On this episode of the UnPodcast, we talked about how many business owners feel pressured to be on every social media platform, even if it doesn’t make sense for them to be there. It’s important to ask yourself WHY you are doing what you are, and if there isn’t a good reason to do so, then you need to stop.
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Read more >>#019: The World of Twitter
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On this episode of the UnPodcast, we talked about how tweets are public, and that people should be prepared to accept the consequences – both good and bad — of their tweets. We also discussed how impressions on Twitter are a lie, and that they don’t hold a candle to real analytics.
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Read more >>#018: The Present and Future of Facebook
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On this episode of the UnPodcast, we discussed the ins and outs of Facebook, including different uses for pages and profiles. We also discussed issues people have with their personal Facebook profiles, as well as some of the concerns that people have when it comes to Facebook Pages not getting much traction, and what to do about it if that’s happened to you.
Read more >>Bad content doesn’t go anywhere and bad ads, even if they’re paid for don’t go as far as good ads.
#017: Air Canada vs. WestJet
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In this episode of the UnPodcast we talk some more about why we switched to WestJet from Air Canada. We also discussed how the erosion that takes place over time with customers creates opportunity for business owners.
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Read more >>#016: From Toy Cars to Google Glass
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On this episode of the UnPodcast, we start off with a great feel-good story about a project that involves a 10-year-old boy, a toy, and people from around the world that range from celebrities to homeless people. From there we dig into what’s wrong with Google Glass and how technology can keep us from enjoying the things that really matter.
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Read more >>#015: In the Sky
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On this episode of the UnPodcast, we talk all about airlines and how good or bad customer service can change the entire way we view an airline and whether or not we choose to fly on it. We also share some of our best and worst flight experiences.
Other topics include:
Read more >>#014: Marketing Smorgasbord
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On this episode of the UnPodcast, we have a virtual marketing smorgasbord where we talk about a wide variety of topics, starting off with the things people say when they’re about to be offensive. You know, things like, “My best friend is ______________” (fill in the blank with a particular race, religion, sexual orientation, etc.).
We also discussed Black Friday, the craziest shopping day in the U.S. and employment laws regarding working on holidays.
Read more >>#013: Hiring Best Practices
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This episode of the UnPodcast is all about how to do a better job hiring people to work for your company, and that since the strongest part of your brand is the people representing it, proper hiring is the best marketing you can do for your company.
One of the best ways to hire the right people is to get to know people on social media before you actually need to do any hiring so that when the need arises, you already have candidates in mind.
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