Stop Marketing.

Start Engaging.

Category Archives: List Building

Avoid The Cleanse: How To Keep Your Subscribers

If you don't know what this is, I'm not explaining it.I’ve been cleansing for the past week. Not one of “those” cleanses that your friends post about on Facebook that makes you cringe, but an inbox cleanse. I’m trying to clear my inbox and stay on top of it. I was at 1800+ a few days ago (emails that needed attention) to 140 now. One of the things I’ve been doing is unsubscribing from almost every newsletter I’ve been on. Only a select few have survived from the dozens, if not 100+ I was on. Why did they stay? Recognized, Relevance, Relationship.

I recognized the sender and remember signing up in the first place.

Continue reading

The Best Time To Never Send Email

aaahAs usual, I’ve had enough.

Every month a new “study” comes out to say when the best time is to send email out to your list/subscribers/mother.

This study say between 12am-3am

This study says 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m

This study says 6am-7am

Continue reading

Telesummits: You’re Doing Them Wrong – Video

Originally I was going to call this post The Bus Ride, Best Guy and the Bald Spot, since I hopped on a 6 hour round trip bus ride while I’m in NYC, to get to PA to see the best guy I know and he shows you his bald spot, but dang nabbit, that takes too long to explain.

This get-together has been over 5 years in the making (we had never met in person), so Michael Port and I decided to film us chatting about one of our biggest online pet peeves: being asked to speak on telesummits. Have a look:

Continue reading

7 Deadly Website Sins – Gluttony

Me chowing down on a burger and your website. What a combo.

How much do you ask for when people sign-up for something on your site? Seen any examples of insane requests? Do you want a burger now? Comment below!

Continue reading

Your Captcha is Craptcha

Captcha’s were created to stop automated sign-ups, but when actual humans can’t decipher them, we have a problem