Stop Marketing.

Start Engaging.

Category Archives: Engagement


For Whom The Bell Mobility Tolls: Employee 5-Star App Reviews

****UPDATED OCTOBER 14, 2015****

The Canadian Competition Bureau announced that, among other things, Bell Canada will be fined $1.25 million for encouraging employees to leave reviews of their app. Also,  “Bell has indicated that it will sponsor and host a workshop to promote, discuss and enhance Canadians’ trust in the digital economy, including the integrity of online reviews.”

No word on if they will ask us to run the workshop 🙂 Now we wait for our next Bell bill, which may include an extra million dollar up charge.

Continue reading

Brand Endearment: Return The High-Five

I live on the road, in hotels and airports.  While some people keep suitcases at the back of their closets, I live out of mine.

So when I read about the Genius Pack on USAToday.com I was excited to try it out!  I trusted the site, and the suitcase was exactly what I’d been looking for.  I ordered one that day.

The case arrived quickly and had all the compartments and fancy add-ons I had hoped for (better pockets, phone charger built in, dirty laundry compartment).  I was a happy customer and decided to tweet about it.

Continue reading

Avoid The Cleanse: How To Keep Your Subscribers

If you don't know what this is, I'm not explaining it.I’ve been cleansing for the past week. Not one of “those” cleanses that your friends post about on Facebook that makes you cringe, but an inbox cleanse. I’m trying to clear my inbox and stay on top of it. I was at 1800+ a few days ago (emails that needed attention) to 140 now. One of the things I’ve been doing is unsubscribing from almost every newsletter I’ve been on. Only a select few have survived from the dozens, if not 100+ I was on. Why did they stay? Recognized, Relevance, Relationship.

I recognized the sender and remember signing up in the first place.

Continue reading

Worst Scheduled Tweet Timing. Ever.

Social media runs in real-time. Real-fast real-time. If you want to play in the pool, you better be in the pool for the entire party.

Brands/people etc have looked foolish in the past when they’ve scheduled auto-tweets that get sent at bad times during world events like disasters, elections and otherwise.

However, this one from 30 minutes ago takes the cake.

Continue reading

The 5 Ways You Stink At LinkedIn

Ah LinkedIn. The Granpappy of “Social Media”.

So much potential, yet so much stink. The fans and fanatics shout about how great it is since it’s only for “business people” and you don’t get all the junk that is on the other social sites. The problem is LinkedIn isn’t even a social media site. It’s a digital Rolodex pretending to be social. As a way to connect with the very people you hated at your last job it’s perfect. I’m actually one of their original members and have more contacts than an octopus with 10,000 biz cards (only to make up for my lack of popularity in high-school) but I go there less and less now.

I actually do see the potential of it, especially for job-seekers and employers looking to hire. If I was still in HR (which I left when I realized I hated people) it would be the perfect recruitment research tool.

Continue reading

When We Exaggerate Our Size, Everyone Loses

What? It's a squash. Perv.Since the dawn of marketing/communication/PR/advertising we’ve had an issue with “exaggerating” things. We claim our magazine has a circulation of a million, but that includes each magazine being passed around 4 times. We boast that our billboard is seen by the 3 million cars that drive by a week, when the study claims that every person looks at it, and each car counted has 11 passengers inside.

Inflating numbers isn’t new, the problem I have is when we take the same methods and apply them to social media, and for this post specifically Twitter.

Continue reading

The Problem With A Cheap Pedicure

So there I was, minding my own business (which means creepily reading everyone else’s business on Twitter/Facebook/Google+/Friendster?) and I ran across my main man Chris from Kitestring posting a link to a daily deal for a salon in town:

Continue reading

Things We Should Ask The ROI Question About Before Social Media

ROI Guy

Let's call him "ROI Guy"

“What’s the ROI of Social Media?”

That’s the question that gives me ulcers when asked it.

Easy now, old-school business folk, I don’t have a problem questioning the value or return of something that takes potentially both time and money from your business. Any smart business person would do that.

Continue reading

How We Are Killing Facebook

“Science may have found a cure for most evils; but it has found no remedy for the worst of them all – the apathy of human beings.” – Helen Keller

(You KNOW this post has to be epic, I started it off with a Helen Keller quote. Shazam!)

Facebook. Half a billion people. One of the greatest things to come out of the Internet for many reasons, without it there would be so many social media consultants that would go hungry and have to go back to shilling “video email!” from 1998.

The biggest threat to Facebook and it’s success isn’t a change in format, structure or infrastructure. It’s user apathy. And more specifically when it comes to Facebook for business, event apathy. Continue reading

The Awesomeness of Being a 2.0 Author

I don’t know how authors did it years ago. You pour your heart and soul into a book, it hits the shelves and you hope people like it.

I’m such a spaz that I don’t think I could handle the lack of immediate validation and/or rejection.

I’ve been amazed since UnMarketing came out. The immediacy and coolness of tools has blown my mind. Waking up everyday and reading tweets in real time about people reading the book makes me smile. Every. Day. It’s the passive conversation our readers are having with each other that was untappable (my new word) previously.

Twitter mentions

Continue reading