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The Books

UNsellcoverBN

UnSelling: The New Customer Experience

Come check out the pre-order promo page!

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality. 60% of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate from the pack of noise. It’s time to UnSell.

Available at your local book store or these fine online retailers:

Barnes & Noble (USA)

Amazon / Amazon.ca Amazon.uk

Books-A-Million

IndieBound (Indie book stores in the USA)

Chapters/Indigo (Canada)

Books For Business (Bulk Orders Canada)

800-CEO-READ (Bulk Orders USA)

Booktopia (Australia)

iBooks


QR Codes Kill Kittens

It’s like a picture book, for fed-up business people.

Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. “QR Codes Kill Kittens” tells you what not to do. Easy to digest, easy to avoid. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service.

It doesn’t do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten’s life, it’s worth it.

Available at your local book store or these fine online retailers:

Amazon / Amazon.ca / Amazon.uk

iBook

Barnes & Noble / Books-A-Million

Chapters/Indigo

800-CEO-READ

Books For Business


The Book of Business (UnAwesome)

It’s a flip book. Seriously.

The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Available at your local book store or these fine online retailers:

Amazon / Amazon.ca / Amazon.uk

iBook

Barnes & Noble / Books-A-Million

Books For Business

Chapters/Indigo

800-CEO-READ

Kindle / NOOK / iBook / ePub

Audible


The UnMarketing Book

“Last week I finished reading “Unmarketing”, which was roughly 40% confirming my beliefs, 40% eye-opening and 20% super funny. Best business book I have read in a long time, maybe ever, and I am already helping my company adopt unmarketing principles.”  – Cees Molenaar, Marketing Director

The UnBible Of Business

For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.

We are very proud that it’s also being used in school curriculum all over the world including at: Gonzaga University, Murray State University, McMaster University, University of West of Scotland and twenty more!

Available at your local book store or these fine online retailers:

Amazon / Amazon.ca / Amazon.uk

iBook

Barnes & Noble / Books-A-Million

Books For Business

Chapters/Indigo

800-CEO-READ

Kindle / NOOK / iBook / ePub

Audio Book: Audible / iTunes / Amazon