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Emma, Official Sponsor of the UnPodcast

In today’s show, we talk about real vs. viral numbers and the transfer of power from the climb to the spike; also known as the Algorithm Addiction. We also discuss the Instagram Podghazi; the Best Commenters; a pre-sharing and commenting quiz; how P&G cut their ad budget still increased sales; how Chinese women are, apparently, like used cars; the importance of Mental Health Days; and the advent of petextrians.

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Other topics include:

[00:00:00.00]Emma Sponsorship Mention

[00:00:32.19]Episode Overview

[00:01:57.04]Emma Sponsorship Mention

[00:02:42.23]Podghazi

[00:13:56.29]Readers–>Commenters–>Subscribers

[00:18:56.16]Quiz to Sharing

[00:21:06.13]Emma Sponsorship Mention

[00:21:33.14]Cut Ad Budget: Watch Sales Rise

[00:23:53.25]Chinese Women Are Audi

[00:27:45.04]Mental Health Days

[00:32:57.08]Made-Up Word: Petextrian

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Mentioned In This Episode

• Podghazi: Instagram Influencers Use Comment Collusion to Game the Algorithm
• The Times of London Finds Commenters Are Most Valuable Visitors
• News Site Makes Readers Answer Questions to Prove They Understand Story Before Posting Comments
• P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway.
• An Audi Commercial in China Compared Women to Used Cars. It Didn’t Go Well.
• One Woman’s Brave Email is Helping to Break the Mental Health Stigma

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