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#168: Professional Mugs

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Emma, Official Sponsor of the UnPodcast

In today’s episode we are back full strength and even more professionaler than ever. We take a look at what “real people” commercials are actually like before editing, what “winning” looks like at IBM, when a Google Ad is NOT an ad except that it totally is, why United Airlines has a beef with leggings, the problem of pantsparency, and a listener question about surveys, All this AND brand new coffee mugs!

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Other topics include:

  • [00:00:00.00]Emma Sponsorship Mention
  • [00:00:32.27]We Have Mugs
  • [00:02:48.04]Episode Overview
  • [00:04:03.05]Emma Sponsorship Mention
  • [00:04:55.24]An Emma Webinar
  • [00:05:37.16]”Real People” Commercials
  • [00:09:03.06]Winning! at IBM
  • [00:19:10.08]Emma Sponsorship Mention
  • [00:19:44.17]Absolutely Not An Ad
  • [00:23:43.01]No Leggings To Stand On
  • [00:30:49.01]Made-Up Word: Pantsparency
  • [00:32:59.02]Listener Question: Do you believe that in our age – of social media specifically – that it’s necessary to have surveys? Do you believe in reaching as many people as possible, or a small targeted list?

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