Stop Marketing.

Start Engaging.

#075: The (Un)Successful Use of Controversy in Advertising

Subscribe on iTunes
RSS Feed

Emma, Official Sponsor of the UnPodcast

On this episode of the UnPodcast, we discussed controversy in advertising, and what makes such controversy successful or unsuccessful. We also shared a feel-good story about a college president who really cares and goes the extra mile, and how he made the difference in the life of one special graduate.

We also talked about a single bad employee’s bad behavior that cost the good company he works for several thousands of dollars in lost business.

Other topics include:

  • [00:02:25.18] He’s not very vindictive, but he has his moments
  • [00:03:38.21] The high cost of one bad employee
  • [00:04:48.14] When it takes a lot to get someone to fire you
  • [00:05:43.06] How companies make loyalty programs worth it
  • [00:06:09.09] Screwing up is one thing, but how it’s handled is a totally different thing
  • [00:06:53.24] Our relationship with Avis
  • [00:07:39.09] How experience gap impacts our feelings about a company
  • [00:09:01.17] Where brand erosion happens
  • [00:09:18.25] Why it’s never one thing
  • [00:10:29.06] Speaking of good customer service. . .
  • [00:11:08.09] When using semi-naked people on an ad backfired
  • [00:13:25.01] The funny thing about controversy
  • [00:16:30.14] How a company used controversy to play people like a fiddle
  • [00:21:00.26] Scott’s opinion on weight loss supplements
  • [00:21:51.20] When it makes sense to offend people
  • [00:22:47.29] Which petition would you sign?
  • [00:23:12.25] How the environment impacts the response to an ad
  • [00:24:23.24] The types of things that get tons of attention
  • [00:24:59.27] An awesome feel good story
  • [00:27:32.29] Why it’s not about being good on Twitter
  • [00:29:32.28] There are layers between some people for good reason
  • And so much more. . .

    Social media doesn’t make you better or worse. It’s simply a mirror and a megaphone. [Tweet This]

    Items mentioned in this episode

    South Wales ‘Ride me’ bus advert sparks online backlash

    What We Can Learn from Protein World’s Social Media Engagement

    UnPodcast #67: Social Marketing for Colleges and Universities

    Benson Presides at Makeshift Commencement Ceremony for One Student

    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound