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#70: If It’s Not Your Video, Don’t Upload it to Facebook

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Emma, Official Sponsor of the UnPodcast

On this episode of the podcast, we talked about a class act by Jack Daniels, Scott’s underwear, and a touching Star Wars story.

We also discussed how the Facebook algorithm works and why some users (most notably Tyrese Gibson) are involved in a practice known as freebooting, that involves uploading someone else’s videos, with the hopes that the posts will go viral.

Other topics include:

  • [00:02:13.23] What we hope Emma doesn’t believe in
  • [00:02:44.11] A Star Wars feel good story
  • [00:05:21.01] What all men want
  • [00:07:05.21] How company culture makes a difference
  • [00:08:00.27] The topic of the day Tyrese Gibson, the freebooting poster child
  • [00:09:03.07] Facebook’s goal in life
  • [00:09:18.13] Facebook’s ranking algorithm
  • [00:10:20.05] Three data points on Facebook videos and the differences between reach, views and plays
  • [00:11:28.25] The difference between cost per impression and cost per click
  • [00:12:43.12] The problem that has developed as a result of Facebook’s ranking algorithm
  • [00:14:19.05] Curation vs. ripping off content
  • [00:16:27.08] As if stealing content isn’t bad enough in and of itself
  • [00:19:26.12] How to change people’s perception of you forever
  • [00:20:22.08] What content is and is not about
  • [00:22:50.05] The goal of content on Facebook
  • [00:24:06.14] The most shared thing Scott has ever said
  • [00:25:58.28] What made Scott angry
  • [00:27:37.13] Don’t do this (it’s a cop out!)
  • [00:28:28.27] Why you have to defend a trademark
  • [00:29:37:08] A classy response from Jack Daniels
  • And so much more. . .


Items mentioned in this episode

Lucasfilm Responds to 7-Year-Old’s Request to Let Jedi Marry

Gifts from Lucasfilm to a 7-year-old boy

Gifts from Lucasfilm to a 7-year-old boy

Please don’t share Tyrese Gibson’s Facebook posts

Jack Daniels Wrote What Has To Be The Nicest Cease-And-Desist Order Of All Time

Broken piano book cover

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound