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#068: You Forgot Not to Do That

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Emma, Official Sponsor of the UnPodcast

On this episode of the UnPodcast we talked about a company that did a great job using Twitter to communicate with their customers during a time when their service was down. Among other things we discussed what the company did, the less than gracious response of some of their customers, and how their actions made Scott see their brand in a completely different way.

We also discussed the Beanie Baby craze and why some Beanie Babies are still sought after.

Finally, we talked about the decision that another company made that will cost them a lot of money but that will pay off in multiple ways.

Other topics include:

  • [00:01:12.02] Never make a joke about this
  • [00:03:03.28] What to focus on in your business
  • [00:04:29.27] What our children do on the weekend
  • [00:05:51.18] What brought all of our children out of their rooms at the same time
  • [00:06:07.09] How to get your kids to come down for dinner
  • [00:07:13.26] What to do when your cable goes down
  • [00:08:22.28] What brands can do when something goes wrong
  • [00:11:35.18] Why you have to take everything with a grain of salt
  • [00:13:15.24] How companies can justify social media
  • [00:13:58.20] The most proactive and reactive Twitter response I’ve seen in a long time
  • [00:15:11.29] How many books I’ve started (and not finished) in the past three years
  • [00:16:03.04] The one book I was compelled to read
  • [00:18:25.05] How we prepare for the show
  • [00:20:36.14] Ethics in car boot and yard sales
  • [00:21:26.07] How we assign value to things
  • [00:21:35.05] The problem with Beanie Babies and other collectibles
  • [00:22:35.06] How to determine what items are really worth
  • [00:24:40.14] What Alison can state with pride
  • [00:25:08.08] A great reason to work at Starbucks
  • [00:29:07.14] How to recruit top quality employees
  • And so much more. . .

    Items mentioned in this episode

    The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute
    Rarest Beanie Baby Bought in Car Boot Sale
    Storage Wars
    Starbucks to offer employees free tuition to complete online bachelor’s degree
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound