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Monthly Archives: April 2015


#068: You Forgot Not to Do That

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Emma, Official Sponsor of the UnPodcast

On this episode of the UnPodcast we talked about a company that did a great job using Twitter to communicate with their customers during a time when their service was down. Among other things we discussed what the company did, the less than gracious response of some of their customers, and how their actions made Scott see their brand in a completely different way.

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#067: Social Marketing for Colleges and Universities

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Emma, Official Sponsor of the UnPodcast

On this episode of the UnPodcast we told the story of a college principal that responded in an unexpected way to a tweet by one of his students and the positive effect his tweet had on the entire community.

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#066: We Bought the Car. Here’s Why

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Emma, Official Sponsor of the UnPodcast

On this episode of the UnPodcast, we started off with a feel-good story that illustrates what community is supposed to be, and why you shouldn’t give up on social.

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#065: When it’s Right to Name and Shame People

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On this episode of the UnPodcast, we discussed LEGO’s bad move on offering beauty tips for young girls, and the backlash they experienced as a result. We also chatted about what Twitter sucks at, and why at one time, even Scott left Twitter.

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#064:Email’s Not Dead

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Emma, Official Sponsor of the UnPodcast
 
On this episode of the UnPodcast, we shared how we landed our new sponsor, Emma, and why we’re excited about the sponsorship. We also discussed why email’s not dead, the social media lifecycle, and what you should do with all those business cards you collect at networking events and conferences.

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