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Monthly Archives: September 2014


#043: How to Turn a One-Star Review into a Five-Star Review

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On this episode of the UnPodcast, we talked about how to make an unforgettable, positive impression on someone, and how companies should handle negative reviews on sites such as Yelp.

We also discussed how this podcast is good for our health – and then undid all the goodness during the show, by eating a tasty treat left on our front porch.

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#042: The ALS Ice Bucket Challenge: The Best Problem a Charity Could Ever Have

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On this episode of the UnPodcast we talked about some of our favorite apps. We also discussed the prelaunch of our latest book, UnSelling, and some of the perks for preordering the book.

We then dove into both the good and the bad aspects of the ALS Ice Bucket Challenge, and what caused me to remove my cynical hat regarding the challenge.

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#041: The Importance of Setting Customer Expectations

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On this episode of the UnPodcast, we started off by discussing bad examples from a particular industry that provides a lot of material for us as a result of marketing in inappropriate ways. From there delved into an example of a hotel that does a poor job of handling negative reviews, and then also talked about a cruise ship company that got bad press that wasn’t their fault.

The overarching theme of this episode is the role expectations play when it comes to whether or not customers are happy with what businesses provide. Continue reading

#40: Why Going Viral Shouldn’t Be Your Goal

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On this episode of the UnPodcast, we discussed the inappropriateness of people publicly putting people’s appearance down on social media, and why it’s never a good idea to do so.

We also discussed the obsession that people have with having their content go viral, and why going viral doesn’t really matter and shouldn’t be your goal. Continue reading