On this episode of the UnPodcast, we covered two primary topics: loyalty programs, and restaurant tipping. Among other things we discussed what businesses REALLY need to do to increase customer loyalty and when loyalty programs backfire and leave a bad taste in the mouth of customers.
We also talked about an inappropriate response from one restaurant to a tip that consisted of $5 worth of change in a baggie.
Can the fact that I bought the shampoo be enough for today? [Tweet This]
Forced loyalty can’t possibly work for anything. [Tweet This]
Other topics include:
- [00:05:56.10]How StubHub reward codes work
- [00:06:30.05]What StubHub did that turned me from a fan into a critic
- [00:14:31.28]The hierarchy of what’s most important in a business
- [00:17:31.18] How companies keep you from using your loyalty rewards
- [00:17:45.22]The entire point of coupon redemption and rebates
- [00:19:04.22]Why some people don’t use loyalty cards
- [00:21:21.02]The middle ground when it comes to loyalty programs
- [00:22:29.02]Another thing that drives people to shop online rather than going to brick and mortar stores
- [00:23:32.06]The pressure to say yes when asked to donate to a worthy cause when checking out
- [00:26:16.03]Whether or not a little bit of guilt is worth the money that is raised as a result of it
- [00:26:54.03]How to encourage customer loyalty
- And so much more. . .
If a tip is mandatory, it’s called a fee. [Tweet This]
Items mentioned in this episode
Below is the Facebook post I referred to in this episode. Feel free to leave your two cents (pun intended) on the Facebook Post by clicking on the comment link beneath the post.