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#039: The Best Way to Upset and Insult Loyal Customers

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On this episode of the UnPodcast, we covered two primary topics: loyalty programs, and restaurant tipping. Among other things we discussed what businesses REALLY need to do to increase customer loyalty and when loyalty programs backfire and leave a bad taste in the mouth of customers.

We also talked about an inappropriate response from one restaurant to a tip that consisted of $5 worth of change in a baggie.

Can the fact that I bought the shampoo be enough for today? [Tweet This


Forced loyalty can’t possibly work for anything. [Tweet This

Other topics include:

  • [00:05:56.10]How StubHub reward codes work
  • [00:06:30.05]What StubHub did that turned me from a fan into a critic
  • [00:14:31.28]The hierarchy of what’s most important in a business
  • [00:17:31.18] How companies keep you from using your loyalty rewards
  • [00:17:45.22]The entire point of coupon redemption and rebates
  • [00:19:04.22]Why some people don’t use loyalty cards
  • [00:21:21.02]The middle ground when it comes to loyalty programs
  • [00:22:29.02]Another thing that drives people to shop online rather than going to brick and mortar stores
  • [00:23:32.06]The pressure to say yes when asked to donate to a worthy cause when checking out
  • [00:26:16.03]Whether or not a little bit of guilt is worth the money that is raised as a result of it
  • [00:26:54.03]How to encourage customer loyalty
  • And so much more. . .

If a tip is mandatory, it’s called a fee. [Tweet This]

Items mentioned in this episode

Below is the Facebook post I referred to in this episode. Feel free to leave your two cents (pun intended) on the Facebook Post by clicking on the comment link beneath the post.

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound