Stop Marketing.

Start Engaging.

Monthly Archives: July 2014


#039: The Best Way to Upset and Insult Loyal Customers

Subscribe on iTunes
RSS Feed

On this episode of the UnPodcast, we covered two primary topics: loyalty programs, and restaurant tipping. Among other things we discussed what businesses REALLY need to do to increase customer loyalty and when loyalty programs backfire and leave a bad taste in the mouth of customers.

We also talked about an inappropriate response from one restaurant to a tip that consisted of $5 worth of change in a baggie.

Continue reading

Muting My Noise – How I Made Social Media Relevant Again

A little while ago, I felt like the old man on his front porch when it came to social media.

I reminisced about the old days, when people were on Twitter to talk to other people. When Facebook friends were actual friends.

I kept telling people/brands to get off my lawn, to stop automating, and filling my feeds with junk.

Then I realized it. I created the noise. I auto-followed back the first 32,000 people that followed me without context or relevance. I accepted every friend request on Facebook to make up for my lack of popularity in high school. I accepted every connection on LinkedIn for the vanity metric of a lot of connections.

Continue reading

#038: How to Provide Awesome Customer Service Without Being Creepy

Subscribe on iTunes
RSS Feed

On this episode of the UnPodcast, we talked about a recent experience at a restaurant where the server went beyond being polite in a way that was just plain wrong. We also discussed how retail customers should be treated, the issue with data that is collected on customers, and whether or not customer surveys are effective.

Continue reading