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#034: Publicity that Can’t Be Bought

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On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of the situation when a company makes an honest pricing mistake, and then being upset and bad-mouthing the company when refunds were given.


Other topics include:

  • [00:01:49.28] The New Moron Mountain
  • [00:06:09.07] The surprising reason someone wouldn’t share my video with his boss
  • [00:10:27.13] The story of the day
  • [00:12:50.26] Why being awesome is not a campaign
  • [00:13:48.04] How Under Armour got on my radar
  • [00:14:31.14] Why you don’t need courses on storytelling
  • [00:14:42.09] Why our focus shouldn’t be on putting out fires
  • [00:15:31.00] The importance of saying thanks
  • [00:16:16.28] Why the key to viral isn’t spread
  • [00:17:26.10] When it’s important to add your logo to an image
  • [00:18:59.06] When differentiating your brand comes in
  • [00:20:10.13] Something that happened on the Internet that upset me
  • [00:20:45.10] The meaning of social extortion
  • [00:24:03.05] The actions of people already upset with a brand
  • [00:28:05.12] This embarrassed me
  • [00:29:15.09] What grows brand defenders
  • [00:30:23.08] Why you can’t take one brand’s good deed to guilt another brand
  • [00:32:29.12] Why some brands can’t stand Twitter
  • [00:32:54.05] What happens once you compromise integrity
  • And so much more. . .

Items mentioned in this episode


Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound