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Monthly Archives: June 2014


#037: How to Reach Out to Influencers without Being Ignored

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On this episode of the UnPodcast, we talked about both right and wrong ways to reach out to influencers. Most people giving out advice for how to do this are PR companies, rather than influencers themselves, so we took this opportunity to talk about what it looks like on our end. We shared examples of people who have reached out to us in wrong ways, and also gave examples of those who reached out to us in ways that motivated us to do what we could to help them.

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#036: Divas of the Speaking World

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On this episode of the UnPodcast we talked about a tasteless sign posted in Scruffy Duffies bar in Plano, Texas and the less than stellar response when a customer asked that the sign be removed, about the unprofessional behavior of a Google executive when he was disappointed by the turnout at an event he was supposed to speak at, and the power — and responsibility that we all, as consumers, have.

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#035: Nonprofit Fundraising

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On this episode of the UnPodcast, we talked all about nonprofit fundraising. I told a story about an experience I had that prompted me to immediately pull out my cell phone and donate not just once, but to also set up a recurring donation. We also discussed the importance of making it easy for people to donate, and how not to raise money for nonprofits.
 

 

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#034: Publicity that Can’t Be Bought

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On this episode of the UnPodcast we talked about the good publicity that a company got that came about not as a result of buying it or manipulating it, but because they were genuinely awesome. We also talked about the ethical aspects of taking advantage of the situation when a company makes an honest pricing mistake, and then being upset and bad-mouthing the company when refunds were given.
 

 

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