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#024: Franchising 101

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In this episode of the UnPodcast, we talked about the ins and outs of franchises. We specifically discussed the importance of consistency among franchises, the responsibility of individual franchise owners, and how the experience at one location impacts all of the other franchisees.

Other topics include:

  • Back to basics with social media [00:10:35.05]
  • Alison’s new sentence of the week [00:11:29.19]
  • A good question to ask yourself when you’re putting out advertising [00:12:37.16]
  • The most important thing for franchisees to realize [00:14:05.03]
  • The primary difference between one franchise and another [00:14:53.23]
  • How the impact of the experience at one franchise impacts all other locations [00:16:04.28]
  • What people remember more than good service [00:17:39.17]
  • The importance of consistency among franchisees [00:18:17.21]
  • The responsibility of individual franchise owners [00:20:15.01]
  • An exercise to learn how people perceive your company [00:20:56.17]
  • When it’s good to be gun shy [00:25:44.29]
  • The impact that rumors have on those who truly have a negative experience [00:32:45.11]
  • The value of creating a community around your product [00:34:32.18]
  • The impact of fake reviews [00:35:48.24]
  • How community is built around a product [00:37:28.23]
  • The problem with community managers [00:41:50.03]
  • The three sides to every story [00:44:17.22]
  • And so much more. . .

    Items mentioned in this episode

  • Ikea finds no evidence of incident involving woman breastfeeding in store, mother maintains story
  • Culver’s
  • Firehouse Subs
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound