Stop Marketing.

Start Engaging.

#012: No Tweets Are Your Own

Subscribe on iTunes

RSS Feed

In this episode of the UnPodcast we talk about how you’re always representing your business or the company you work for, even when posting on your personal social media accounts. Because of this, if you wouldn’t sit down in your office and shout what you’re about to post online, you shouldn’t do it.

We also discussed the fact that it no longer takes a newspaper to get the word out, and that the best way to avoid hiring people who do stupid things on social media is to check their social media profiles before hiring them.

Other topics include:

  • Bootstrapping as a new business owner
  • Why some of the best commercials are homemade
  • The best asset of small businesses
  • What works even better when you have no budget
  • The best time to market
  • The most dangerous phrase on Twitter
  • The first goal in headline writing
  • What gives employees a false sense of security
  • The difference between policy and guidance
  • What to do when you have a really strong opinion
  • And so much more. . .

    Items mentioned in this episode

  • UnPodcast #9
  • We Buy Golf Clubs video
  • Jimmy Fallon Show
  • Why Tweets About Obese Doctors Are Never Your Own
  • Woman Loses Benefits After Posting Facebook Pics
  • Laraine Cook, High School Coach, Fired Over Facebook Photo That Shows Fiance Holding Her Breast
  • Gabe Zichermann on Twitter
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

    • Mike O’Neill Dammit

      Great episode! We need Martha Stewart close to the top and lemon guy up on moran mountain.

    • Very interesting – I have been trying to help small business owners to understand the “unintentional” impact they have on their brand – which is what you do in your “personal” life

    • The reduction of online privacy is growing more and more to be inevitable. We must be sure that everything we place online cannot be misinterpreted. Anything written will more than likely be searchable forever. If treated responsibly, your online profiles will benefit you greatly.

    • Pamela Herrmann

      Re golf clubs, cool, cuz I buy golf clubs. Actually, I think some social media manager probably told him to use his keywords over and over and over, then put the transcription in the vid description. (shhh, its a ninja trick).

    • Alisha

      LuLu Lemon guy should be on The Mountain

    • Jan Van Haver

      Why split it up in so many different podcasts? (And by the way: you FORGOT the 30 minute mark!) Wouldn’t it be easier to simply start by splitting it in 2 equal halfs by announcing “this is the middle” exactly when you reach that point? Or – in the unlikely scenario you should come up with some silly excuse about the difficulty to determine the exaxt middle while still podcasting – somewhere near the middle. That would allow you to call it the unmiddle.

    • Mike MacDonald

      Good stuff!

    • Nice job Alison and Scott. I most enjoyed the part about no-tweets are your own and feel this can be expanded to include all social media activities. A disclaimer does not change this. Note: This opinion is my own and not necessarily shared by my employer.