Stop Marketing.

Start Engaging.

#011: It’s the Content, Stupid

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In this episode of the UnPodcast we talk about how business owners are at times overly focused on tools, when what they really need to focus on is content.

We also discussed the importance of taking a stand when it comes to being paid what you’re worth, and how your client is first and foremost your client, not your friend.

Advice to creatives, “Never release the files until you’ve been paid.”

Other topics include:

  • The importance of taking a stand for your pricing.
  • Why mutual respect is important in all working relationships
  • How to leverage word of mouth
  • The importance of sharing reactive content
  • Why the time of what you share isn’t as important as what you share
  • 2 different mindsets when it comes to putting out content
  • What really matters at the end of the day
  • The untrainable thing in photography
  • The importance of figuring out what you’re worth
  • Details about a book giveaway
  • And so much more. . .
  • If you don’t value your time, no one else will. [Tweet This]

    Items mentioned in this episode

  • Instagram
  • Humans of New York on Instagram
  • Humans of New York on Facebook
  • Human of New York book
  • Indiegogo
  • Bill Cunningham New York
  • Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound