Stop Marketing.

Start Engaging.

#011: It’s the Content, Stupid

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In this episode of the UnPodcast we talk about how business owners are at times overly focused on tools, when what they really need to focus on is content.

We also discussed the importance of taking a stand when it comes to being paid what you’re worth, and how your client is first and foremost your client, not your friend.

Advice to creatives, “Never release the files until you’ve been paid.”

Other topics include:

  • The importance of taking a stand for your pricing.
  • Why mutual respect is important in all working relationships
  • How to leverage word of mouth
  • The importance of sharing reactive content
  • Why the time of what you share isn’t as important as what you share
  • 2 different mindsets when it comes to putting out content
  • What really matters at the end of the day
  • The untrainable thing in photography
  • The importance of figuring out what you’re worth
  • Details about a book giveaway
  • And so much more. . .
  • If you don’t value your time, no one else will. [Tweet This]

    Items mentioned in this episode

  • Instagram
  • Humans of New York on Instagram
  • Humans of New York on Facebook
  • Human of New York book
  • Indiegogo
  • Bill Cunningham New York
  • Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

    • Laura Schoenike

      Brilliant as always. In a world that’s overwhelmed is every sense of the word, the only way to break through the clutter is to have consistently quality content. Retweets, shares, etc are now a form of earned media. It’s an implicit endorsement that you do not suck.

      p.s. I want that fricken book!

      • You got the book! just email scottprivate AT un-marketing.com

    • lucrecer

      I want that freakin’ book!

    • I want that frickin book! Loving every fifty some minutes of all your episodes – never too long.

    • Mike O’Neill Dammit

      Great episode!

    • Erin J.

      What an awesome book! I’d love it.

    • jessicamalnik

      I love the Humans of New York Facebook and Instagram accounts. Been following them for awhile and love that you featured them in your podcast. 🙂

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    • Julien Marotte

      I want that freakin’ book!

      • You got the book! just email scottprivate AT un-marketing.com 🙂

    • Great information! Concentrating on adding value to actual users and the ranking will follow.

      P.S. As many others have said in the comments below….
      “I want that freakin’ book” Thank you!

    • Metz

      Why mutual respect is important in all working relationships

      2 different mindsets when it comes to putting out content

      The importance of figuring out what you’re worth These topics are really great! I like and enjoyed the podcast. I’ve learned a lot! Thanks for sharing this with us! I will surely keep in mind that content is important and I should be more engage with the audience or the visitors! 🙂

      I found this post shared on Kingged.com, the Internet marketing social site, and I “kingged” it and left this comment.

    • Very informative episode. Content is really King, especially when done right.

    • Imran Ali

      Hey First time visitor to this but great blog and some awesome content. I’ll be coming back!