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Monthly Archives: December 2013


#013: Hiring Best Practices

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This episode of the UnPodcast is all about how to do a better job hiring people to work for your company, and that since the strongest part of your brand is the people representing it, proper hiring is the best marketing you can do for your company.

One of the best ways to hire the right people is to get to know people on social media before you actually need to do any hiring so that when the need arises, you already have candidates in mind. Continue reading

#012: No Tweets Are Your Own

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In this episode of the UnPodcast we talk about how you’re always representing your business or the company you work for, even when posting on your personal social media accounts. Because of this, if you wouldn’t sit down in your office and shout what you’re about to post online, you shouldn’t do it.

We also discussed the fact that it no longer takes a newspaper to get the word out, and that the best way to avoid hiring people who do stupid things on social media is to check their social media profiles before hiring them. Continue reading

#011: It’s the Content, Stupid

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In this episode of the UnPodcast we talk about how business owners are at times overly focused on tools, when what they really need to focus on is content.

We also discussed the importance of taking a stand when it comes to being paid what you’re worth, and how your client is first and foremost your client, not your friend. Continue reading