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#010: The Thin Line Between Exploitation and Legitimate Marketing

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On this episode of the UnPodcast, we talk about the sad and depressing fact that we only designate one day per year to those who have fought for our freedom. We also discuss customer offenses, and when outrage is and is not appropriate.

Other topics include:

  • Not every occasion is an occasion for PR or newsjacking
  • Artificial outrage
  • The importance of remembering people in an honorable way
  • The ill effects of being pressured to share content consistently
  • 2 ways to spread your content
  • Reactive content
  • The problem with holiday sales, and when it’s okay to leverage them
  • The importance of giving front-line customer service reps the authority to make decisions
  • How to set up “guardrails” for your company
  • How you can receive some Key Lime goodies for free by commenting or tweeting
  • And so much more. . .
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    Items mentioned in this episode

  • Kermit’s Keywest Key Lime Shop
  • Chip Wilson, Lululemon Yogi Pants Controversy and his apology
  • Randi Zuckerberg’s Veteran’s Day Tweet
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    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

    • lucrecer

      I must taste those Key Lime cookies!

      • Just shoot your mailing address to scottprivate AT un-marketing.com and they’re as good as yours!

        • lucrecer

          Awesome!

    • Jamie Manship

      I want to try those “killer” Key Lime Kookies and I’m hoping they spelled cookies that way. 🙂

      • Just shoot your mailing address to scottprivate AT un-marketing.com

    • Jamie Manship

      I agree with you Allison, Chip should have crafted a more “fitting” apology. 😉