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#007: The Importance of Authenticity and Immediacy in Social Media

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In this episode of the UnPodcast, we discussed how the key to social media, especially Twitter, is not just authenticity, but immediacy. Without those two things, companies are better off without social media accounts. We also discussed how failing in this area can cause a small problem to become a bigger one.

Other topics include:

  • The introduction of Zombie Batman
  • What happens when you polarize
  • The introduction of the “Un-Box”
  • The difference between a customer-driven company and a customer-interrupted company
  • The low cost of customer retention
  • What people are looking for when they complain on social media
  • What Twitter is all about
  • The one job of marketing managers
  • The two groups of people who are in marketing
  • How to take a screw up and do something good with it
  • And so much more. . .


When it hits the fan, it’s not time to hide behind the fan. [Tweet this]

Items mentioned in this episode:

shake shack cheeseburger

Shake Shack cheeseburger

Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound