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#005: Ethical Issues and the Importance of Disclosure

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On this episode of the UnPodcast, I go on a rant about morons who give unsolicited feedback based on what they don’t know, and then I balance it out with a feel good story.

Alison and I also talk about ethical issues related to a lack of disclosure on blogs, T.V. programs, social media and more.

Other topics include:

  • What I do when I’m really pissed off
  • The great thing about a podcast that’s an hour long
  • My promise to my podcast listeners
  • The introduction of Moron Mountain
  • When a good deed isn’t a good deed
  • How to get a personal phone call from Warren Buffett
  • How sponsorship taints reviews
  • What bloggers need to do before entering into a relationship with sponsors
  • Two rules that I have when someone wants me to review something
  • Fake reviews on Yelp
  • And so much more. . .

    Ethics is what you do when nobody’s watching. [Tweet this]

    Items mentioned in this episode

  • Rework
  • QR Codes Kill Kittens
  • Dairy Queen clerk does a good deed
  • Man sued for posting fake reviews on Yelp
  • World Class Driving
  • Cook Source infringement controversy
  • The Book of Business Awesome/UnAwesome
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

    • Pingback: #005: Ethical Issues and the Importance of Disclosure - Legal Marketing News | Legal Marketing News()

    • Brand Meets Blog

      Thanks Scott and Alison, that was a great podcast. I work in the arena of connecting bloggers and brands and have to say that eveything you said about Disclosure is spot on.No one wins when when a blogger doesn’t disclose and though I’d like to think that most bloggers (& businesses) understand this I know it’s not the case and some try to get around it with bloggers – just don’t do it!! It’s not worth it, it makes everyone look bad and completely unprofessional. If you wreck your trust with your readers then noone will want to work with you anymore and more than that, you will have lost something you probably loved doing and lost trust with people who really cared about you and your writing. If you have really got credibility with your readers I honestly believe that so long as it’s relevant and honest you can write content that is sponsored in a way that adds value to your community.

      One of the challenges that has faced Australian bloggers (where I’m from) is that because of the high rate of brand collaborations some bloggers now feel the need to use a #notspon declaration when they are talking about a brand or product that they have bought themselves. It’s caused some discussion here – on the one hand a blogger with good track record for disclosure shouldn’t need to include this and on the other, with our high rate of these sorts of posts (apparently mummy bloggers in Aus have twice as many branded posts on their sites as in the US) coupled with no Australian legislation around disclosure for bloggers I understand why people want to be completely clear about what is and isn’t a branded post. Interesting times…

    • Pamela Herrmann

      Moron Mountain – classic. My mind immediately went to that place of, “Hmmm, that mountain top will get super crowded quickly, maybe there could be an overflow area called Moron Mesa.”

    • Amber

      Love your podcast, Scott and Alison! Such great chemistry and so, so funny. It’s both informational and entertaining, which is a rare combination these days. Keep up the great work! — Amber