Stop Marketing.

Start Engaging.

#004: The Secret, Hidden World of Book Publishing

Subscribe on iTunes

RSS Feed

In this episode of the UnPodcast, we talked about the pressures of the book publishing industry, standard advances, and why publishers no longer hold the keys. We also discussed both ethical and unethical ways to hit the bestsellers lists, and why because of them the term, “bestseller” has lost much of its meaning.

Other topics include:

  • Why I was sent to the special ed office when I was in high school
  • How Alison makes my rants and rambles into something cohesive
  • How books on Kindle and Audible sync
  • How to turn 6 printed pages into 2
  • The average number of business books published each year
  • How payola is alive and well in the book industry
  • Why authors need a team
  • Why I do book talks instead of book signings
  • And so much more. . .

    Items mentioned in this episode

  • QR Codes Kill Kittens
  • Kindle Matchbook
  • Audible
  • Clean Print
  • Wiley Publishing
  • ResultsSource
  • Amazon affiliate program
  • Google News
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound