Stop Marketing.

Start Engaging.

#003: The Power of One Brand

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In this episode of the UnPodcast, we talked about why making one person’s day is your job and in fact is your entire purpose in life and why you should be the “Disney” of your industry.

Being great at what you do doesn’t come from a policy manual, procedure or training, but from who you are.

Awesome is not in the policy manual. [Tweet this]


Other topics include:

  • Urinal poking incidents
  • Why sometimes you just need the Dubstep
  • Bloody incidents at team-building happy hours
  • The importance of caring about one sale
  • What marketing is all about
  • Why, “I’m not Google” isn’t a good excuse for giving subpar customer service
  • The real job of HR
  • Why experience has nothing to do with whether or not someone will be a good employee
  • And so much more. . .

    Items mentioned in this episode

  • Lowering the Bar article
  • LUSH Soap
  • EBGames
  • Ubisoft
  • The Most Beautiful Ruined Moment
    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound