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#002: Why You Shouldn’t Leverage Disasters on Social Media

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In this episode of the UnPodcast, we talked about double standards, guilt, and shaming in social media, and the right way for charities to use social media to support their cause.

Other topics include:

  • The brouhaha over Lean In’s posting for a highly skilled intern, for no compensation
  • The ins and outs of voluntary slave labor
  • Why our message has to be consistent, especially on the Internet
  • Why trying to be cool in marketing is almost as bad as trying to be funny
  • Leveraging likes the wrong way on Facebook
  • Why data is dangerous
  • A huge tipping point for Twitter when it comes to social injustice
  • Why insurance gets a bad name
  • Why you should shut up or help
  • The benefits of hashtags without brand names on Twitter
  • Shaming and Tweetathons
  • How Scott has become what he hates on Twitter
  • And so much more. . .

    Items mentioned in this episode

  • Lean In

    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound