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#002: Why You Shouldn’t Leverage Disasters on Social Media

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In this episode of the UnPodcast, we talked about double standards, guilt, and shaming in social media, and the right way for charities to use social media to support their cause.

Other topics include:

  • The brouhaha over Lean In’s posting for a highly skilled intern, for no compensation
  • The ins and outs of voluntary slave labor
  • Why our message has to be consistent, especially on the Internet
  • Why trying to be cool in marketing is almost as bad as trying to be funny
  • Leveraging likes the wrong way on Facebook
  • Why data is dangerous
  • A huge tipping point for Twitter when it comes to social injustice
  • Why insurance gets a bad name
  • Why you should shut up or help
  • The benefits of hashtags without brand names on Twitter
  • Shaming and Tweetathons
  • How Scott has become what he hates on Twitter
  • And so much more. . .

    Items mentioned in this episode

  • Lean In

    Video provided by: AtomicSpark
    Audio recorded by: Wayne Cochrane Sound

    • Fantastic podcast, Scott and Alison! Definitely summed up a lot of my feelings on some of the recent stuff occurring on Facebook and Twitter. I’ll be referencing some of your quotes to my students in my upcoming marketing strategies class that will be discussing PR disasters & emergencies. Great stuff!

    • Alma Soto

      Great podcast! So many of these shameful tricks used for Likes on FB are the equivalent to damn CHAIN LETTERS.
      Sheesh. Every which one I have ignored, hid, blocked with guiltless pleasure. This Catholic is so going to hell or getting struck by a semi!

      Engagement in Twitter has died, so sad. I was away for some time not Tweeting myself on and off, for valid reasons,
      but when I get on to Tweet, I Tweet. I’m there dammit. I don’t bite, and don’t have cooties, so talk to me! Oh wait…you can’t you’re a robot.

      So many are scheduling more and more, aside from all the
      non-communicators. It’s just sad. Communication has died everywhere and gone on to honestly become a lie to all that today we are more connected, when
      we’re the complete opposite.

      I can see it now, a parody or real film *cue the movie teaser voice* In a world of no sound, no replies, humanity braces for a voiceless pandemic of people who can’t communicate..* (feel free to add the continuation haha…)

      (of course we’d all be the dying breed super hero’s who know how to talk 🙂

    • JP

      Is pandoring to newspapers, Tim Horton, etc. any different than #brandendhunger? Are both not “selfish” by your definition?

      • Did we pander to newspapers? I’m going to go throw-up

    • JP

      P.S. I enjoyed the podcast. Just wanted to point out how “nit picky” people can/could get. I think many folks have absolutely wonderful intentions, but poor choices can be made.

    • Scott Ahmed

      Another awesome podcast!

      Scott, I saw you pick up the Tim Horton’s cup there – I thought McDonald’s won you over. Did your Canadian patriotism pull you back or did Tim’s improve your customer experience?

      • Nah, just the closest place to the studio 🙂

    • Dude, your podcast is well done but you need to let Alison talk more 🙂

    • lucrecer

      Enjoying the podcast, Scott and Alison. You two have awesome chemistry and the podcast is hilarious!

    • Guest

      Your take on Sheryl Sandberg’s book is not correct. This is what people have been saying it is, but it’s much more complicated than that. She is speaking to women who are pursuing corporate careers and looking a the ways that our way of doing things and women’s expectations of themselves and the corporate world get in the way. She’s not telling women anything is their fault but just saying not to expect that you have to choose family or career and that there’s no other way. It’s a more thoughtful book than people give her credit for. I don’t love it – there are a lot of problems – she doesn’t fully acknowledge her privilege – but I think she’s been misinterpreted by a lot of people who couldn’t be bothered to read her book but want to comment on it anyway.