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Monthly Archives: October 2013


#006: Who Says Your Brand Is Your Brand?

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On this episode of the UnPodcast, we discuss the issues associated with leveraging crises for personal gain, and how while businesses often think what they say is the brand is the brand, the reality is that their customers’ perception is the brand.

We also talked about why fixating on things like a new logo can be an ineffective waste of money if the business isn’t also spending time on the right things. Continue reading

#005: Ethical Issues and the Importance of Disclosure

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On this episode of the UnPodcast, I go on a rant about morons who give unsolicited feedback based on what they don’t know, and then I balance it out with a feel good story.

Alison and I also talk about ethical issues related to a lack of disclosure on blogs, T.V. programs, social media and more.

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#004: The Secret, Hidden World of Book Publishing

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In this episode of the UnPodcast, we talked about the pressures of the book publishing industry, standard advances, and why publishers no longer hold the keys. We also discussed both ethical and unethical ways to hit the bestsellers lists, and why because of them the term, “bestseller” has lost much of its meaning.
 

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#003: The Power of One Brand

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In this episode of the UnPodcast, we talked about why making one person’s day is your job and in fact is your entire purpose in life and why you should be the “Disney” of your industry.

Being great at what you do doesn’t come from a policy manual, procedure or training, but from who you are.

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#002: Why You Shouldn’t Leverage Disasters on Social Media

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In this episode of the UnPodcast, we talked about double standards, guilt, and shaming in social media, and the right way for charities to use social media to support their cause.

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