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Monthly Archives: June 2012


Worst Scheduled Tweet Timing. Ever.

Social media runs in real-time. Real-fast real-time. If you want to play in the pool, you better be in the pool for the entire party.

Brands/people etc have looked foolish in the past when they’ve scheduled auto-tweets that get sent at bad times during world events like disasters, elections and otherwise.

However, this one from 30 minutes ago takes the cake.

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The 5 Ways You Stink At LinkedIn

Ah LinkedIn. The Granpappy of “Social Media”.

So much potential, yet so much stink. The fans and fanatics shout about how great it is since it’s only for “business people” and you don’t get all the junk that is on the other social sites. The problem is LinkedIn isn’t even a social media site. It’s a digital Rolodex pretending to be social. As a way to connect with the very people you hated at your last job it’s perfect. I’m actually one of their original members and have more contacts than an octopus with 10,000 biz cards (only to make up for my lack of popularity in high-school) but I go there less and less now.

I actually do see the potential of it, especially for job-seekers and employers looking to hire. If I was still in HR (which I left when I realized I hated people) it would be the perfect recruitment research tool.

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