Stop Marketing.

Start Engaging.

Monthly Archives: September 2011


Things We Should Ask The ROI Question About Before Social Media

ROI Guy

Let's call him "ROI Guy"

“What’s the ROI of Social Media?”

That’s the question that gives me ulcers when asked it.

Easy now, old-school business folk, I don’t have a problem questioning the value or return of something that takes potentially both time and money from your business. Any smart business person would do that.

Continue reading