Stop Marketing.

Start Engaging.

Monthly Archives: February 2011


How We Are Killing Facebook

“Science may have found a cure for most evils; but it has found no remedy for the worst of them all – the apathy of human beings.” – Helen Keller

(You KNOW this post has to be epic, I started it off with a Helen Keller quote. Shazam!)

Facebook. Half a billion people. One of the greatest things to come out of the Internet for many reasons, without it there would be so many social media consultants that would go hungry and have to go back to shilling “video email!” from 1998.

The biggest threat to Facebook and it’s success isn’t a change in format, structure or infrastructure. It’s user apathy. And more specifically when it comes to Facebook for business, event apathy. Continue reading