I don’t know how authors did it years ago. You pour your heart and soul into a book, it hits the shelves and you hope people like it.
I’m such a spaz that I don’t think I could handle the lack of immediate validation and/or rejection.
I’ve been amazed since UnMarketing came out. The immediacy and coolness of tools has blown my mind. Waking up everyday and reading tweets in real time about people reading the book makes me smile. Every. Day. It’s the passive conversation our readers are having with each other that was untappable (my new word) previously.
And sadly most authors aren’t even listening to their readers:
And it’s not just on Twitter. Blog reviews, and other mentions can happen under our radar. Setting up a Google News Alert for your book title in quotes will keep you on top of most mentions online. I’m also tacking Trackur for a spin. I’ll update this post to let you know how it goes.
I was initially a little miffed at the Kindle version of UnMarketing because they made all my saucy/sarcastic footnotes into endnotes, and people wouldn’t click on them, thinking they were real citations and other ridiculousness, but I now LOVE the Kindle version for many reasons:
1. Immediacy – I’ve had people buy the Kindle version during one of my talks as they’re in the audience. This blows my cranium. The drawback of being an author who speaks is when people leave the session, they rush off to the next one and forgot to purchase your awesome book. Or worse, there is no bookstore on site and if you think that they’ll rush to the bookstore when they get home, you’re sadly mistaken for the most part. The immediacy and ability for your audience to buy your book on their phone/laptop/reading device in real-time is epic. If you’re even a half-decent speaker, the highest moment of intent to purchase your book is during your talk. And people can buy it. Brilliant. (this isn’t unique to the Kindle, you can also grab them on the fly as iBook, Nook, Kobo, etc)
2. Digital loaning – I freaking love this about the Kindle. You can loan your copy (link explains it) to someone else for up to 14 days. All you need is their email address. You can only loan a book out once, and can’t read it while it’s out on loan. I believe it’s only available currently to USA based purchasers, I’m not sure why they hate Canada but nonetheless this is great for spreading your content, especially to those that can’t afford all the books they want to read. The author/publisher also has to agree to it. I learned about it when I saw this tweet a few days ago:
I saw the tweet and retweeted it. I received a large amount of responses that people were impressed I would retweet that, since it doesn’t create sales. I say why wouldn’t I? I want people to consume the book. To love it. That’s our job as authors as far as I’m concerned. It’s not just to write it or talk about it or even sell it. It’s to get people to devour it. Jim wanted to read the content but didn’t have the means currently and I wanted him to read it. And now he is
Heck, if you’d like to get a loaned Kindle copy, leave a comment below or if you have the Kindle version and are willing to loan it to someone, leave a comment too. Then simply reply if you have or want it to the person. And Shazam! We have an UnLibrary!
3. Free R&D – This actually made me say out loud “WOW!” which was awkward since I was sitting by myself in a coffee shop, but I digress. Kindle lets you highlight parts of a book. That isn’t the cool part. Kindle also takes the data and tells you the most popular highlighted lines from your book. Check out the UnMarketing ones! This is R&D for an auther/publisher and tells you what is resonating with your readers. (I just said YA! out loud. I’m going to get thrown out of this place.) Another great thing to do is to take these and make them tweets. You already know it clicks with people. Bring on the retweets!
Here is a sample of mine:
That’s gold Jerry!! You don’t have to guess what’s working, it’s right there in front of you! You can go and check it out for any Kindle book, not just yours. Just click over here. And you can also see the top highlighted books. Just click on the book title and it will show you the highlights. Amazeballs!
4. Track Sales – Using Amazon Author Central you can login as an author and see sale info that used to only be available to your publisher. It allows you to track where it’s selling and in what medium.
Digital books are gaining traction. Do not ignore them. It doesn’t matter if you like to read in that format or not.
And this is only a fraction of what is being done and accessible out there to authors and their fans. Did I mention I did an entire 30-city UnBookTour planned through Twitter without any cost to myself or my publisher? Ya, that too.
What have you seen out there when it comes to books that excites you when it comes to the 2.0 book world? Leave a comment below! Or let me know you want to loan/borrow the Kindle version of UnMarketing!Tweet