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The Awesomeness of Being a 2.0 Author

I don’t know how authors did it years ago. You pour your heart and soul into a book, it hits the shelves and you hope people like it.

I’m such a spaz that I don’t think I could handle the lack of immediate validation and/or rejection.

I’ve been amazed since UnMarketing came out. The immediacy and coolness of tools has blown my mind. Waking up everyday and reading tweets in real time about people reading the book makes me smile. Every. Day. It’s the passive conversation our readers are having with each other that was untappable (my new word) previously.

Twitter mentions

And sadly most authors aren’t even listening to their readers:

And it’s not just on Twitter. Blog reviews, and other mentions can happen under our radar. Setting up a Google News Alert for your book title in quotes will keep you on top of most mentions online. I’m also tacking Trackur for a spin. I’ll update this post to let you know how it goes.


I was initially a little miffed at the Kindle version of UnMarketing because they made all my saucy/sarcastic footnotes into endnotes, and people wouldn’t click on them, thinking they were real citations and other ridiculousness, but I now LOVE the Kindle version for many reasons:

1. Immediacy – I’ve had people buy the Kindle version during one of my talks as they’re in the audience. This blows my cranium. The drawback of being an author who speaks is when people leave the session, they rush off to the next one and forgot to purchase your awesome book. Or worse, there is no bookstore on site and if you think that they’ll rush to the bookstore when they get home, you’re sadly mistaken for the most part. The immediacy and ability for your audience to buy your book on their phone/laptop/reading device in real-time is epic. If you’re even a half-decent speaker, the highest moment of intent to purchase your book is during your talk. And people can buy it. Brilliant. (this isn’t unique to the Kindle, you can also grab them on the fly as iBook, Nook, Kobo, etc)

2. Digital loaning – I freaking love this about the Kindle. You can loan your copy (link explains it) to someone else for up to 14 days. All you need is their email address. You can only loan a book out once, and can’t read it while it’s out on loan. I believe it’s only available currently to USA based purchasers, I’m not sure why they hate Canada but nonetheless this is great for spreading your content, especially to those that can’t afford all the books they want to read. The author/publisher alsoย  has to agree to it. I learned about it when I saw this tweet a few days ago:

I saw the tweet and retweeted it. I received a large amount of responses that people were impressed I would retweet that, since it doesn’t create sales. I say why wouldn’t I? I want people to consume the book. To love it. That’s our job as authors as far as I’m concerned. It’s not just to write it or talk about it or even sell it. It’s to get people to devour it. Jim wanted to read the content but didn’t have the means currently and I wanted him to read it. And now he is ๐Ÿ™‚

Heck, if you’d like to get a loaned Kindle copy, leave a comment below or if you have the Kindle version and are willing to loan it to someone, leave a comment too. Then simply reply if you have or want it to the person. And Shazam! We have an UnLibrary!

3. Free R&D – This actually made me say out loud “WOW!” which was awkward since I was sitting by myself in a coffee shop, but I digress. Kindle lets you highlight parts of a book. That isn’t the cool part. Kindle also takes the data and tells you the most popular highlighted lines from your book. Check out the UnMarketing ones! This is R&D for an auther/publisher and tells you what is resonating with your readers. (I just said YA! out loud. I’m going to get thrown out of this place.) Another great thing to do is to take these and make them tweets. You already know it clicks with people. Bring on the retweets!

Here is a sample of mine:

That’s gold Jerry!! You don’t have to guess what’s working, it’s right there in front of you! You can go and check it out for any Kindle book, not just yours. Just click over here. And you can also see the top highlighted books. Just click on the book title and it will show you the highlights. Amazeballs!

4. Track Sales – Using Amazon Author Central you can login as an author and see sale info that used to only be available to your publisher. It allows you to track where it’s selling and in what medium.

Click to enlarge the chart

Digital books are gaining traction. Do not ignore them. It doesn’t matter if you like to read in that format or not.

And this is only a fraction of what is being done and accessible out there to authors and their fans. Did I mention I did an entire 30-city UnBookTour planned through Twitter without any cost to myself or my publisher? Ya, that too.

What have you seen out there when it comes to books that excites you when it comes to the 2.0 book world? Leave a comment below! Or let me know you want to loan/borrow the Kindle version of UnMarketing!

  • Ron Cahalan

    Scott, you are amazing! Now just have to hire you to make a video. I can just imagine how many people I can reach, help and serve. I am on my second time through. Thx!

  • Only thing that would be better if was if you got a free downloadable version of your book with the hardcopy

    • Hey Justin, I was just talking about this to somebody. I wish it was like DVD’s and you could opt for a deluxe package of audio/digital/hardcover

  • I’m adding this comment because after watching your (awesome) call to arms against crappy blog moderation/authentication and evil catchas during your Blogworld Keynote, I want to see how yours works.

    I’ll be buying the UnBook… but it’ll probably be in the good old Un2.0 paper format.

  • Armando Duran

    Your emails crack me up Scott! Also, your book is amazing. I have read it. It’s good to gain new information. But it’s not enough. To really benefit from new information we need application. Your book, Scott, helped me get a free droid 2, a free laptop and a pay raise. That’s the results of application of unmarketing in the restaurant industry. Can’t thank you enough.

  • Doreen Pendgracs

    Totally cool!

    I am an author who has been building my online presence. But I’m not yet versed in the world of Kindle and the 2.0 book world. Definitely something I will build into the “UnMarketing” plan for my next book!

  • SMC Dallas

    Glad to hear things are going well Scott! Looking forward to the second book.


  • Rodrigo Aronas

    I’m reading your book in kindle edition, Im from Argentina. I wouldn’t have gotten you book if it wasn’t on Kindle!
    I mean, we are in 2011, this is new format, digital, quick, I just showed my dad how i bought your book in 3 seconds!!! It’s really awesome.

    • Ya thanks! Glad you’re enjoying it! Come on back and let me know what you think when you’re done

      • Rodrigo Aronas

        Sure will do!

  • I love your ‘unlibrary’ idea and I think it’s amazingly refreshing you would suggest it! I personally still like hard copies of books but I’m slowly warming up to adopting more digital tomes.

  • Dear UnMarketing Readers,

    If Scott gets within 100KMs of you (that’s about 60 miles for our UnCanadian friends) make sure you go see him/hear him talk. He’s twice as funny and three times as engaging in person.

  • That is a amazingly helpful article for us guys who are just getting our books out there and trying to keep up with all the changes. Just put my first book on Kindle. It’s so cool. Thanks!

  • awesome

  • This is energizing thought provoking stuff. One of my friends recently published a book and is wondering if she should go 2.0. Sent this post to her to help her on her way.

    And the loaning thing is very cool. I’ll be loaning mine to a colleague!

  • Would love to hear feedback on Trackur. Haven’t used it and would like to know if it’s worth recommending to clients.

  • Tsh @

    Great thoughts here, Scott! As a new blogger-turned-author myself (it released in November ’10), I’ve seen so much of your observations in my own publicity. No longer is there an “us” and “them” with book authors. And I love it. I’ll be at Blissdom next week (attending, speaking, leading the entrepreneur tribe, etc.), and I look forward to meeting you!

  • I just bought the audio yesterday and I listened to it in one sitting! Exceeded expectations… the delivery was authentic… the content was informative and of actual value – not just a different spin on what everyone else says about marketing. loved it ๐Ÿ™‚

    • Wow! Thanks! It was almost harder to record the audio than it was to write it. Had to enunciate everything ๐Ÿ™‚

      • You’re very welcome… and you enuncited everything just fabulous ๐Ÿ™‚

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  • Sarah

    I’d love to borrow the kindle version of your book, if someone is willing to loan it!

  • lauri harrison

    I love the Kindle PC version myself. I couldn’t run to the bookstore and didn’t want to wait for an Amazon delivery. Next best thing – download it and read it real-time. It’s awesome!

  • Well done Scott! it is so good that I bought 2 copies. One for me and a loaner (usually the books I loan I never get back!). Marvelous piece of new biz literature!

  • Brian

    Just read the sample on kindle. Book seems awesome! Anyone have a loaner?

  • Setting up a client a la un-marketing as we speak. I am becoming unhinged with excitement ๐Ÿ™‚

  • I love that book! I recommend it to all my friends and clients, Love the Kindle too, didn’t know about that nifty highlighting thingy, v helpful! Another reason to ditch the paper verions.

  • Scott, The info on the Kindle book loan is awesome thanks for sharing this post it is invaluable for authors in every niche.

  • Ryan Hess

    I love this! If authors can keep tabs on what content their readers are latching on to as well as what mediums the books are being bought through, it really allows the author to connect with and listen to readers’ reactions.

  • I am hoping Kindle & Audible mashup further because along with all the cool Kindle stuff, I could hear you read it ๐Ÿ™‚ Yes – I know it’s also in audio format, I want machines to mash it together for me.

  • nateinlongbeach

    This is awesome! I enjoy how easy it was for me to purchase your book. Literally two clicks. One from your blog to Amazon and one to make the purchase. Now I can start reading it.

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  • “I want people to consume the book. To love it. Thatโ€™s our job as authors as far as Iโ€™m concerned.” I love that. ๐Ÿ™‚ Keep writing and sharing!

  • I read a section of Unmarketing at my Twitter Workshop and had members of the audience ask me what page I was on after purchasing the book on kindle, right there! I got to see it first hand. Motivated me to write a book. Thanks Scott!

  • I read a section of Unmarketing at my Twitter Workshop and had members of the audience ask me what page I was on after purchasing the book on kindle, right there! I got to see it first hand. Motivated me to write a book. Thanks Scott!

  • Ashley Greenwood

    We are reading your book for my Senior level marketing class! We have the final tonight! Great job, really enjoyed your book!


    • Yaya!! Hope you enjoyed it!! Good luck on your final!!

      Sent from my BlackBerryยฎ wireless device

  • Geo Love

    As we are developing the web3 and beyond, the interactiveness of social media will become so much more powerful. Having the ability to do what used to take gobs of money, time and effort can be condensed into a fraction of what it was. Even now, though still fragmented, social sites are beginning to find ways to harness that real-time two-way dialog.

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  • Jody

    I have Unmarketing on Kindle and would be happy to loan it.

    Another really nice thing about reading on Kindle is that you can highlight a portion and tweet/Facebook the quote. I had a lot of feedback when I did that with Unmarketing.

  • Arisia42

    I can see the validity of being ok if people share (for free) your book! There are books that I have borrowed or gotten from a library that I later bought because they were worth keeping/sharing/buying for friends/ or reading over and over!

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