Comments on: Should Levi’s Disclose Sponsorship of Viral Video? http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/ Stop Marketing. Start Engaging. Tue, 07 Feb 2012 11:13:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Graham http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-19694 Graham Tue, 31 Jan 2012 18:01:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-19694 I don't see any problem with it, though I think they got ripped off in this case as they are hardly given any exposure for their donation. I don’t see any problem with it, though I think they got ripped off in this case as they are hardly given any exposure for their donation.

]]> By: Imraan999 http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-19181 Imraan999 Tue, 13 Dec 2011 19:49:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-19181 It's a great video; they should disclose. I would like to to the reason for the non Disclosouser. It’s a great video; they should disclose. I would like to to the reason for the non Disclosouser.

]]> By: emre http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-19023 emre Thu, 29 Sep 2011 14:46:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-19023 this is better way to set image to people's mind. if people think it's ad,affect may change. dont say anything,just let them to create relationship between good things and your brand! this is better way to set image to people’s mind. if people think it’s ad,affect may change. dont say anything,just let them to create relationship between good things and your brand!

]]> By: Madamesoybean http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-18723 Madamesoybean Mon, 25 Jul 2011 05:20:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-18723 Honestly, upon first viewing I knew it had to be sponsered by Levi's...I feel duped that I missed being duped. Honestly, upon first viewing I knew it had to be sponsered by Levi’s…I feel duped that I missed being duped.

]]> By: Anonymous http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-18425 Anonymous Sun, 24 Apr 2011 21:11:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-18425 Thanks for introducing me to the vid--amazing. Between the editing and Edward Sharpe I felt my first patriotic buzz in a while. After living abroad you realize that America isn't skeezy (great word choice BTW), but it has always been like Levis. Durable, always pushing the edges of the grid, always commercially adventurous. Transparency is good, but this video is great. That said, a little Levis badge at the end would make it feel less like brilliant/subtle propaganda... M Thanks for introducing me to the vid–amazing. Between the editing and Edward Sharpe I felt my first patriotic buzz in a while.

After living abroad you realize that America isn’t skeezy (great word choice BTW), but it has always been like Levis. Durable, always pushing the edges of the grid, always commercially adventurous.

Transparency is good, but this video is great. That said, a little Levis badge at the end would make it feel less like brilliant/subtle propaganda…
M

]]> By: Joshua Millburn http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-18423 Joshua Millburn Sun, 24 Apr 2011 16:33:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-18423 If I saw this for the first time I would have just assumed it was a well made Levi's commercial in the first place. The zoomed-in butt shot at the end makes it obvious. If I saw this for the first time I would have just assumed it was a well made Levi’s commercial in the first place. The zoomed-in butt shot at the end makes it obvious.

]]> By: Chris McCarthy http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-18385 Chris McCarthy Tue, 12 Apr 2011 14:59:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-18385 I don't think there's anything particularly sinister or underhanded about what they've done. I don't have a problem with this 'subliminal' delivery. I don’t think there’s anything particularly sinister or underhanded about what they’ve done. I don’t have a problem with this ‘subliminal’ delivery.

]]> By: lmpulse http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-17885 lmpulse Tue, 25 Jan 2011 00:17:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-17885 I don't care who sponsors a video so long as it's entertaining. We see movie studio logo's at the beginning of movies, and ads for future movies and we don't object. Some people will even pay admission for a movie they don't care about, to see an ad for one they do. I don’t care who sponsors a video so long as it’s entertaining. We see movie studio logo’s at the beginning of movies, and ads for future movies and we don’t object. Some people will even pay admission for a movie they don’t care about, to see an ad for one they do.

]]> By: Bill http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-17872 Bill Fri, 21 Jan 2011 14:41:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-17872 It's actually quite brilliant...for all the reasons you don't like it. The "discovery" that Levi's was behind the video only fuels the fire of publicity. If Levi's comes out and discloses that they were behind it, few people will care and no one will talk about it. If people discover that revelation, it becomes news. I'll officially trademark a useless marketing term: viral discovery. And since this is hardly bad publicity in the canonical sense (e.g. BP's oil spill), Levi's is a double winner: they get the subtle endorsement in the video and all of the follow-up chatter. It’s actually quite brilliant…for all the reasons you don’t like it. The “discovery” that Levi’s was behind the video only fuels the fire of publicity. If Levi’s comes out and discloses that they were behind it, few people will care and no one will talk about it. If people discover that revelation, it becomes news. I’ll officially trademark a useless marketing term: viral discovery. And since this is hardly bad publicity in the canonical sense (e.g. BP’s oil spill), Levi’s is a double winner: they get the subtle endorsement in the video and all of the follow-up chatter.

]]> By: Miguel Barbosa http://www.unmarketing.com/2010/07/27/should-levis-disclose-sponsorship-of-viral-video/comment-page-17/#comment-14790 Miguel Barbosa Thu, 25 Nov 2010 17:04:00 +0000 http://www.un-marketing.com/blog/?p=532#comment-14790 You don't have a relationship with a video as you would with a friend. A video doesn't lie to you, it creates it's own reality. You don’t have a relationship with a video as you would with a friend. A video doesn’t lie to you, it creates it’s own reality.

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