Can a sponsored video go viral?
Like many things these days, it matters less about who created it, but the emotion/amazement that the video can evoke. That Old Spice dude showed us that and way back in the day, Where the Hell is Matt proved companies could sponsor a concept without hurting the video pass-around
Yesterday introduced us to a whole different area: An incredible video concept that was sponsored but not disclosed. Have a look at the video that I first saw mentioned on Mashable:
The following is an excerpt from my new book “UnMarketing: Stop Marketing. Start Engaging” due to hit the shelves September 7th!
Scott BC (before coffee)
I have a morning ritual that I know many of you share. Coffee around here is a bit like a religion. You choose your brand, you pick your favorite, and then you stick with it. In the Toronto area, Tim Horton’s is the church of coffee. It is a part of the culture up here, part of the vocabulary. When you say you’re going for coffee you go to ‘‘Tim’s’’ or you’re going to go to ‘‘Horton’s’’
